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Content Strategist for Tourism and Hospitality

1 month ago

London, Greater London, United Kingdom Green Park Content Full time

Greenpark Content is a leading global content leader and brand publishing agency. With a presence in multiple regions, we strive to create meaningful connections that impact people's lives through performance-driven content.

We work with renowned clients across various industries, including Unilever, Clarins, AIA, Straumann, and more.

Our purpose is to deliver exceptional quality content that aligns with our clients' strategic priorities.

We are looking for an experienced Content Strategist to join our team. As a key member of our Content Squad, you will be responsible for maximising brand awareness for an exciting brand in Saudi Arabia.

This role will be based in the UK, South Africa, UAE or Saudi Arabia and managed out of the UK.

**Responsibilities:**

  • Create and maintain editorial content calendars that align to strategic priorities.
  • Write SEO-lead editorial copy for multiple formats, including articles, landing pages, product listings, image captions, meta titles and descriptions.
  • Work closely with the SEO team on delivering highly optimised content.
  • Develop commercial copy to lead users on their buying journey, including personalisation copy.

**Requirements:**

  • 2-3 years experience writing optimised SEO copy for web.
  • Experience writing about tourism and hospitality.
  • Keen understanding of SEO and copywriting best practices.
  • Ability to adapt to brand tone of voice and turn their hand to different subject matter day-to-day.

The ideal candidate will have a strong portfolio of work showcasing their expertise in content strategy, SEO, and copywriting. They should also be proficient in adapting to different brand voices and tones.

The estimated salary for this role is £45,000 - £55,000 per annum, depending on experience.