Ecommerce Site Merchandising Expert

3 weeks ago


London, Greater London, United Kingdom Vivienne Westwood Full time

About the Role

The Ecommerce Site Merchandiser will play a pivotal role in driving sales and improving customer experience across our ecommerce website and channels. This includes effective site merchandising, content planning, data analysis, and reporting. You will work closely with cross-functional teams to ensure that all products are accurately presented and merchandised to deliver an exceptional customer experience, ultimately driving the overall performance and profitability of the ecommerce platform.

Key Responsibilities

  1. Performance Monitoring & Reporting: Prepare and deliver regular reports to closely monitor site performance and identify key insights. Analyse performance metrics and provide in-depth analysis into specific categories as necessary. Identify opportunities based on analysis of sales performance and recommend strategies to maximize profitability.
  2. Trading & Merchandising: Actively trade the website by analysing current and historical sales data, responding to market trends, and making strategic recommendations for site enhancements. Develop and manage a product assortment strategy that aligns with global ecommerce goals for both .com and other digital platforms.
  3. Site Management & Presentation: Ensure products are correctly categorized and merchandised across the site to maximize sales and provide a seamless customer experience. Manage and update product detail pages, ensuring they reflect the sales strategy, product launch calendar, and customer insights.
  4. Pricing & Promotions: Prepare and manage seasonal markdowns and price lists, ensuring accurate and timely updates across the platform. Manage online price books and communicate any pricing changes to relevant stakeholders.
  5. Data Analysis & Insights: Produce regular reports and post-analysis, such as end-of-month performance reports, to extract actionable insights from key activities. Conduct regular web analytics reviews, optimising the conversion funnel through site navigation, A/B testing, sales promotions, and AI-driven features.
  6. Customer Experience: Oversee the customer journey and proactively identify areas for improvement to optimise user experience and enhance conversion rates. Collaborate with Ecommerce production teams to monitor product deliveries, photo shoots, and sample workflows.
  7. Cross-Functional Collaboration: Liaise with internal teams including buying, merchandising, marketing, social media, inventory, and customer service to ensure alignment with ecommerce strategies.

About You

We are looking for an experienced Ecommerce Site Merchandiser who can drive sales and improve customer experience across our ecommerce website and channels.

Requirements

  • 3+ years of experience in an ecommerce site merchandising role.
  • Proven experience with CMS tools within an ecommerce platform.
  • Strong analytical skills, with experience in web analytics tools and BI systems.
  • Advanced proficiency in Microsoft Office Suite, particularly Excel for data analysis.
  • Experience in managing product and category assortment within an ecommerce setting.
  • Strong understanding of inventory management and ecommerce pricing strategies.
  • Proven track record of building collaborative relationships across departments.
  • Excellent communication skills, both written and verbal.
  • Familiarity with global ecommerce markets, working across multiple regions, currencies, and time zones.

Vivienne Westwood Benefits

  • Staff discounts
  • Training
  • Health & Wellbeing support
  • Cycle to work scheme
  • Generous annual leave allowance
  • Pension Scheme
  • Perkbox membership


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