Performance Marketing Manager
1 week ago
We are seeking a seasoned Performance Marketing Manager to lead our e-commerce growth strategy. As a key member of our team, you will be responsible for developing and optimizing performance marketing campaigns across multiple digital channels, including Paid Search, Display, Paid Social, and Affiliate Marketing.
Responsibilities
- Develop and optimize performance marketing strategies across multiple digital channels, including Paid Search, Display, Paid Social, and Affiliate Marketing.
- Lead campaign setup, tracking, and reporting, supporting the Digital Marketing Executive to ensure high standards.
- Collaborate with the Creative Team to guide ad content and visuals across all paid channels.
- Drive expansion of the affiliate program with the PR team, enhancing and broadening partnerships to support growth.
- Ensure campaigns meet growth targets by managing budgets and tracking key KPIs such as ROAS, CPA, and LTV, focusing on both short- and long-term goals.
Requirements
- A minimum of 3 years in performance marketing, ideally within fashion or luxury sectors, and a proven track record in affiliate marketing.
- Proficiency in digital marketing tools, with hands-on experience in campaign optimization platforms.
- Strong budgeting and ROI management skills, with a history of managing budgets efficiently and driving ROI through well-structured campaigns.
- Comfortable working closely with cross-functional teams, including creative, merchandising, and PR, to align strategies effectively.
About Us
We Are Phee Farrer Jones Ltd are a Disability Confident Committed employer.
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