Marketing Performance Manager

3 weeks ago


London, Greater London, United Kingdom CDP Full time

About the Role

CDP is a global non-profit organization that aims to create a sustainable economy. We are seeking a highly analytical CRM marketing professional to join our Marketing Performance and Enablement Team.

Job Purpose and Background

The successful candidate will manage a team of CRM marketers to plan and execute email marketing campaigns to our stakeholders. They will also build tools and processes to enable the team to perform at its best.

Key Responsibilities

  • Lead the CRM marketing team to achieve organizational objectives.
  • Develop and own the email marketing plan and roadmap.
  • Collaborate with the Digital team to ensure CRM marketing tools are fit-for-purpose.
  • Build technical CRM marketing resilience within the organization.
  • Establish and embed processes for email marketing.
  • Contribute to cross-functional planning and delivery of MarTech requirements.
  • Coordinate the creation and management of a holistic plan for agreeing, measuring, disseminating, and acting on key performance metrics across all Marketing channels.

Required Skills and Experience

  • Experience of managing and developing a high-performance team.
  • Demonstrable experience of driving value through CRM/customer lifecycle marketing for a complex, mission-driven organization.
  • Experience of superuser-level CRM access, with the ability to train and support others.
  • Experience of using marketing automation applications to run complex mailings.
  • Excellent data analysis skills and the ability to distil actionable insight from wide-ranging data.
  • Strong written communication skills and the ability to support colleagues to create compelling email content.
  • Experience of building brand engagement through email marketing plans.
  • Experience of delivering B2B email marketing campaigns within a global organization that communicates in multiple languages.
  • Experience with Microsoft Dynamics 365.

Desired Skills and Experience

  • Experience of using Power BI.
  • Experience of leading, or being involved in, the creation of segmentation models.
  • Experience of working closely with sales teams to manage the marketing to sales funnel.

About CDP

CDP is a global non-profit organization that runs the world's environmental disclosure system for investors, companies, cities, and governments to assess their impact and take urgent action to build a truly sustainable economy.

What We Offer

This is a full-time permanent role based at CDP's London office, reporting to the Associate Director, Marketing Performance and Enablement. The salary is £37,643 per annum, with 30 days' holiday, generous non-contributory pension provision, life assurance, and other benefits.



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