Marketing Performance Manager
4 weeks ago
Career Opportunity at CDP
CDP is a global non-profit organization that drives environmental disclosure and sustainability. We are seeking a highly skilled Marketing Performance Manager to join our team.
About the RoleThe Marketing Performance Manager will be responsible for leading our CRM marketing efforts, working closely with the Marketing Performance and Enablement team to equip colleagues with the skills, tools, and analysis needed to meet our objectives.
Key Responsibilities- Build a high-performance CRM team within CDP that has the tools, skills, and processes to meet organizational objectives.
- Develop and own the email marketing plan and roadmap, outlining our long-term ambition and the quarter-by-quarter activity needed to achieve it.
- Lead the relationship with relevant colleagues in Digital to ensure that our CRM Marketing tools continue to be fit-for-purpose.
- Build technical CRM marketing resilience within the organization through training and development within the team.
- Establish and embed processes for email marketing, working with the Associate Director, Marketing Performance and Enablement.
- Contribute to cross-functional planning on, and delivery of, MarTech requirements.
- Coordinate the creation and management of a holistic plan for agreeing, measuring, disseminating, and acting on key performance metrics across all Marketing channels, working closely with the wider Marketing Performance and Enablement team.
- Experience of managing and developing a high-performance team.
- The ability to effectively manage and prioritize the workload of a busy team.
- Demonstrable experience of driving value through CRM/customer lifecycle marketing for a complex, mission-driven organization.
- Experience of superuser-level CRM access, with the ability to train and support others.
- Experience of using marketing automation applications to run complex mailings, with continued improvement and learning integral to the approach.
- Excellent data analysis skills and the ability to distil actionable insight from wide-ranging data. Familiarity with a range of marketing analytics tools, including Google Analytics, Hootsuite, and Google Data Studios.
- Strong written communication skills and the ability to support colleagues to create compelling email content.
- Experience of building brand engagement through email marketing plans.
- Excellent interpersonal and presentation skills, with the ability to build strong internal relationships and communicate findings clearly.
- Experience of delivering B2B email marketing campaigns within a global organization that communicates in multiple languages.
- Experience with Microsoft Dynamics 365.
- Experience of using Power BI.
- Experience of leading, or being involved in, the creation of segmentation models.
- Experience of working closely with sales teams to manage the marketing to sales funnel.
This is a full-time permanent role based at CDP's London office, reporting to the Associate Director, Marketing Performance and Enablement. Salary and benefits include £37,643 per annum, 30 days' holiday, generous non-contributory pension provision, life assurance, and others. Interested applicants must be eligible to work legally in the UK. Applications will be considered on a rolling basis.
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