Marketing Manager

1 month ago

London, Greater London, United Kingdom Goldman Sachs Full time
About the Role

We are seeking a highly motivated and analytical Marketing Manager to join our team in London. As a key member of our Marketing team, you will be responsible for managing and monitoring acquisition performance across digital marketing channels to meet the evolving needs of the business.

Key Responsibilities
  • Lead the creative and media agencies in day-to-day management of performance marketing
  • Create, monitor, and optimize campaigns to meet business and commercial targets
  • Be the channel owner for Paid Search, Aggregators, Display, and other paid marketing channels
  • Work with aggregator partners to identify opportunities to optimize performance, value, and scale
  • Build a strong working relationship with the research, analytics, and MI leads to improve marketing analytics and reporting dashboards
  • Leverage data-driven insights to monitor campaign performance and maximize conversions
  • Collaborate with members of the marketing team to ensure paid amplification of marketing content when necessary
  • Work with creative agencies or internal design teams to create marketing assets for paid media campaigns that align to key audience insights and brand guidelines
  • Identify new paid media channels or tactics that can lead to improved performance, such as leading on cookie-less marketing initiatives
  • Implement agreed test and learn strategies that help business to drive decisions throughout the customer application funnel
  • Stay ahead of the latest trends in performance marketing, including new tools, platforms, and tactics
  • Produce and present regular performance marketing updates for BAU and Campaign activity
  • Ensure all media invoices are correct and future costs are accurately forecasted
Requirements
  • Relevant marketing qualification
  • Experience of supporting the delivery of multi-£m marketing budgets & campaigns
  • 4+ years working in a B2C or agency performance marketing/paid media function
  • Strong acquisition marketing skills, using multiple channels to effectively acquire customers
  • Ability to partner cross functionally towards enterprise level objectives; and to effectively manage and develop partnerships with marketing agencies
  • Track record of executing successful acquisition campaigns to drive customer and account growth
  • Clear communicator who can effectively speak in technology, marketing, and experience terms
  • Financial services experience desirable
About Goldman Sachs

At Goldman Sachs, we commit our people, capital, and ideas to help our clients, shareholders, and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities, and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness, and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at /careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process.

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