Digital Product Specialist

4 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time

Shape the Online Shopping Experience at Halfords

As a Digital Merchandiser, you'll play a vital role in ensuring our customers have a seamless and enjoyable online shopping journey. You'll collaborate with various teams to curate a compelling product selection, optimize category strategies, and analyze data to drive continuous improvement.

Your Responsibilities:

  • Work hand-in-hand with cross-functional teams to ensure accurate product information, captivating imagery, compelling copy, and effective promotions are presented online.
  • Maintain the freshness and relevance of our online product catalog by ensuring timely updates and incorporating new ranges with engaging content.
  • Develop and refine our online category strategy based on in-depth insights and business objectives.
  • Leverage sales and web analytics to identify trends, understand customer behavior, and provide data-driven recommendations for optimization.
  • Collaborate closely with customer feedback and data analysis teams to continuously enhance the online shopping experience.

What We Look For:

  • A genuine passion for digital commerce and delivering exceptional customer experiences.
  • Strong organizational skills and meticulous attention to detail are essential for success in this role.


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