Digital Product Specialist

4 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time

Job Purpose

As a Digital Product Specialist at Halfords, you will be responsible for ensuring that our customers have an exceptional online shopping experience. This involves working collaboratively with various teams to ensure that our product set up, attribution, images, product copy, and product location(s) reflect what our customers expect.

Key Responsibilities

  • Work closely with Category, Customer, Content, and CRO teams to deliver high-quality product updates on time, with the right supporting content, in the right place.
  • Analyse sales and web metrics to make recommendations about products and categories, web marketing, and promotions.
  • Support major and minor sales events by re-merchandising the site as required.
  • Implement changes to online category strategy based on customer and competitive insights, brand strategy, and e-commerce goals and initiatives.
  • Work closely with Customer Contact team, Data Analytics, and CRO teams to understand customer feedback and address issues.

Key Skills/Experience

  • Passionate about Digital
  • Passionate about the customer
  • Strong organisational skills and ability to meet deadlines, often while working independently
  • Strong attention to detail


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