Digital Product Specialist

2 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time

Job Overview

As a Digital Merchandiser at Halfords, you will play a crucial role in ensuring that our customers have an exceptional online shopping experience. Your primary focus will be on product presentation, ensuring that the correct products are displayed with accurate images, copy, and attribution, while also providing relevant promotions and product recommendations.

Key Responsibilities

  • Collaborate with cross-functional teams to ensure product setup, attribution, images, product copy, and product location reflect customer expectations.
  • Work with Digital Trading, Marketing, and Content teams to deliver timely online product updates with supporting content.
  • Focus on the customer journey and user experience, driving business growth through data-driven insights.
  • Support major and minor sales events, re-merchandising the site as required.
  • Implement changes to online category strategy based on customer and competitive insights, brand strategy, and e-commerce goals.
  • Analyze sales and web metrics to inform product and category recommendations, web marketing, and promotions.
  • Work closely with Customer Contact, Data Analytics, and CRO teams to understand customer feedback and address issues.

Key Skills/Experience

  • Passionate about digital and customer-centricity.
  • Strong organizational skills, attention to detail, and ability to meet deadlines.


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