Digital Product Specialist

4 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time

Job Purpose

As a Digital Merchandiser at Halfords, you will play a crucial role in ensuring that our online product offerings are optimized for customer satisfaction. Your focus will be on creating a seamless customer experience by ensuring that products are displayed with accurate images, copy, and attribution, and that promotions and product recommendations are relevant and timely.

Key Responsibilities

  • Collaborate with cross-functional teams to ensure product setup, attribution, images, product copy, and product location reflect customer expectations.
  • Work with Digital Trading, Marketing, and Content teams to deliver online product updates on time, with supporting content in the right place.
  • Focus on customer journey and user experience, with a keen eye on analytics and metrics to inform product and category decisions.
  • Support major and minor sales events by re-merchandising the site as required.
  • Implement changes to online category strategy based on customer and competitive insights, brand strategy, and e-commerce goals.
  • Analyze sales and web metrics to make recommendations on products, categories, web marketing, and promotions.
  • Work closely with Customer Contact, Data Analytics, and CRO teams to understand customer feedback and address issues.

Key Skills/Experience

  • Passionate about digital and customer-centric approaches.
  • Strong organizational skills and ability to meet deadlines, often working independently.
  • Strong attention to detail and analytical skills.


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