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Programmatic Campaign Strategist

2 months ago

London Area, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Description

Programmatic Campaign Strategist

Tribal Tech is seeking a highly skilled Programmatic Campaign Strategist to join our team of Digital, Data & AI Specialists. As a Programmatic Campaign Strategist, you will be responsible for planning, building, and optimizing the execution of best-in-class Programmatic campaigns for our clients, striving to exceed performance objectives and create impactful, integrated strategies.

Key Responsibilities:

  • Develop and execute Programmatic campaign strategies that drive business growth and exceed client KPIs.
  • Collaborate with cross-functional teams to identify opportunities for Programmatic activity and develop integrated marketing plans.
  • Communicate with client contacts to understand their business needs and build strong working relationships.
  • Develop and maintain relationships with publishers and key partners to deliver value to our clients.
  • Clearly communicate campaign results to clients and stakeholders, identifying trends, opportunities, and a clear rationale for performance.

Requirements:

  • Working knowledge of Programmatic platforms, including DSPs, Ad Servers, and Brand Safety Verification platforms.
  • Understanding of Google Analytics or similar web analytics tools.
  • Experience managing Programmatic campaigns with budgets upwards of £20,000 per month.
  • Strong working knowledge of Excel and PowerPoint.
  • Experience supporting full-funnel campaign brief responses and presenting campaign performance to client stakeholders.
  • Ability to develop testing roadmaps based on client objectives and innovate for clients to produce award-winning work.
  • Ability to interpret large datasets, identify trends, and articulate key points from the data.

Desirable Skills:

  • 1+ years of experience in Programmatic activation and strategy.
  • Experience running Programmatic accounts across different verticals and markets.
  • Experience working with publishers and partners to deliver sophisticated branding activity.
  • Fluency in modern European languages (written and verbal).