Marketing and Legacy Fundraising Specialist
3 weeks ago
About RNLI
RNLI's purpose is to save lives at sea. Our crews have been risking their lives since the 19th century to save those in danger of drowning. We're a charity working to reduce drowning in the UK and internationally.
About the Role
We're looking for a Marketing Executive to join our Legacy and In-Memory Giving Marketing Team to specialise in planning and delivering campaigns, and in developing supporter engagement and specific onward journeys to encourage emotional connections and future legacy giving.
Your Role
As a Conversion Marketing Executive, you'll focus on the following areas:
- Supporting the Marketing Manager to deliver legacy marketing campaigns and projects to warm audiences
- Building and maintaining excellent relationships with stakeholders, particularly working closely with our SET, CRM, and CPU teams
- Supporting campaign delivery and briefing our in-house data and creative teams
- Campaign planning, briefing, and analysis on a range of offline and online channels to convert supporters into legacy leads and pledgers
- Understanding and interpreting data to help inform and further develop our legacy supporter journeys and cross-selling programme
- Managing purchase orders and timely goods receipting invoices
About You
You'll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving. To be considered for the role, you'll need:
- Experience in planning and managing fundraising/marketing campaigns
- Ability to build strong and collaborative working relationships
- Experience in marketing to existing supporters
- Proven experience of working across multiple projects to tight deadlines
- Excellent communication skills
- Understanding of legacy fundraising (desirable)
This role could be the right fit for you if you're a proactive 'can-do' individual with a high attention to detail and excellent organisation skills, wanting to see and support our organisation's aim to reduce drowning.
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