Marketing Specialist
3 weeks ago
About the Role
The RNLI is seeking a Marketing Executive to join our Legacy and In Memory Giving Marketing Team. As a key member of the team, you will be responsible for planning and delivering campaigns to warm audiences, building relationships with stakeholders, and supporting campaign delivery and briefing our in-house data and creative teams.
Key Responsibilities
- Support the Marketing Manager to deliver legacy marketing campaigns and projects
- Build and maintain excellent relationships with stakeholders, particularly working closely with our SET, CRM, and CPU teams
- Support on campaign delivery and briefing our in-house data and creative teams
- Campaign planning, briefing, and analysis on a range of offline and online channels to convert supporters into legacy leads and pledgers
- Understanding and interpreting data to help inform and further develop our legacy supporter journeys and cross-selling programme
- Managing purchase orders and timely goods receipting invoices
About You
You'll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving. To be considered for the role, you will need experience in planning and managing fundraising/marketing campaigns, building strong and collaborative working relationships, and experience in marketing to existing supporters.
What We Offer
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally, it may be re-advertised openly.
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