Digital Marketing CRM Specialist

4 weeks ago

Poole, Poole, United Kingdom Muc-Off Full time
About Muc-Off

Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a rapidly growing presence in European, Asian, and North American markets.

Job Title: Digital Marketing CRM Executive

We are seeking an experienced Digital Marketing and CRM Manager to join our team at our Head Office in Poole, Dorset. As a key member of our digital team, you will be responsible for driving our digital marketing strategy and implementing a consumer-focused CRM strategy globally.

Key Responsibilities:
  • Develop and implement a digital marketing strategy to drive traffic and engagement on our websites
  • Manage our performance marketing agency and set targets for paid channels, including Meta, Google, TikTok, and Microsoft
  • Lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team
  • Identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions
  • Oversee the creation of digital creative ads, from top-of-funnel YouTube to Meta re-targeting creatives
  • Lead on the running of our community-loyalty programme and work closely with the Digital Experience manager to craft market-leading end-to-end experiences
Requirements:
  • Extensive experience in digital marketing acquisition and retention strategy
  • Ability to influence and drive the digital agenda across design, content, marketing, and sales functions
  • Expert knowledge of consumer CRM and email marketing strategies, including automations and flows
  • Experience managing external agencies and tools, such as Shopify, Klaviyo, and Dot Digital
  • Strong digital marketing knowledge, from SEO to PPC and UGC to CRM
What We Offer:
  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service
  • Hybrid working arrangement, with 3 days in the office and 2 working from home
  • Early finish on Fridays (unless pre-agreed to cover chat)
  • Employee Assistance Programme
  • Eye Care Voucher Scheme
  • Cycle to Work Scheme
  • Fresh fruit and biscuits each day
  • Chill out areas, showers, and a secure area to store your bike
  • Pension contributions
  • An awesome opportunity to work with a local and widely recognised brand
  • A cool, casual, energetic, and fully branded-up working environment
  • Excellent staff discount on Muc-Off products
  • Brilliant social events

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