Digital Marketing and CRM Manager

4 weeks ago

Poole, Poole, United Kingdom Muc-Off Full time
About the Role

Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, expanding rapidly into European, Asian, and North American markets. We're seeking an experienced Digital Marketing and CRM Manager to join our team at our Head Office in Poole, Dorset.

This hybrid role spans performance marketing, paid social, PPC, SEO, and first-party database growth and trading. You'll work closely with our design and content teams to craft compelling ads at all stages of the marketing funnel.

Key Responsibilities
  • Establish and implement a digital, consumer-focused CRM strategy globally to reduce acquisition costs and work our existing customer base harder.
  • Create database-building campaigns, working closely with our marketing department.
  • Implement regional and category segmentation for our consumer database and roll out compelling automations based on data patterns.
  • Manage our performance marketing agency, setting targets and scrutinising the performance of our paid channels, including Meta, Google, TikTok, and Microsoft.
  • Lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity.
  • Identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions.
  • Oversee all creative implementation, setting briefs for design and content teams.
  • Lead on the running of our community-loyalty programme, helping our fans create compelling UGC and working it back into outreach ads.
  • Lead and conduct experiments to enrich our knowledge through data, be that on email marketing creatives, PPC ad copy, or Instagram Reel creative.
  • Work closely with the Digital Experience manager to craft market-leading end-to-end experience representing the brand at all touch-points.
What We're Looking For
  • An experienced digital leader with extensive experience in digital marketing acquisition and retention strategy.
  • The ability to influence and drive the digital agenda is paramount amongst design, content, marketing, and sales functions.
  • Extensive experience managing external agencies and tools of the trade, such as Shopify, Klaviyo, Dot Digital, flows, automations, Google marketing tools.
Must-Haves
  • With a university degree or equivalent.
  • Digital leadership experience from strategy to people.
  • Expert knowledge of consumer CRM and email marketing strategies, including automations or flows.
  • Experience in Shopify plus or very similar platforms.
  • Experience of product and service launches and management.
  • Experience building and scaling a team to meet global demand.
  • Very strong digital marketing knowledge from SEO to PPC and UGC to CRM.
  • Proven experience leading on-site SEO initiatives, ultimately building a strategy and reporting on success.
  • Expert knowledge of Google ads, merchant centre, GA4.
  • Strong communication skills and the ability to interact at all levels of the business.
  • Experience in content reporting, including KPI measurement and CRO recommendations.
  • Experience running A/B experiments.
  • Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage.
Desirable
  • Experience of digital marketing attribution.
  • Experience of Dot Digital and/or Klaviyo or similar.
  • A keen interest in cycling or powersports.
  • SEO knowledge both on and off site.
  • Experience in Yotpo rewards.
What We Can Offer
  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
  • Hybrid working – 3 days in the office and 2 working from home (currently).
  • Early finish on a Friday (unless pre-agreed to cover chat).
  • Long Service Rewards.
  • Employee Assistance Programme.
  • Eye Care Voucher Scheme.
  • Cycle to Work Scheme.
  • Fresh fruit and biscuits each day.
  • Chill out areas, showers, and a secure area to store your bike.
  • Pension contributions.
  • An awesome opportunity to work with a local and widely recognised brand.
  • A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness.
  • Excellent staff discount on Muc-Off products.

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