Marketing Campaign Specialist

3 weeks ago


Poole, Poole, United Kingdom RNLI Full time

About the Role

The RNLI is looking for a skilled Marketing Executive to join our Legacy and In-Memory Giving Marketing Team.

As a key member of the team, you will be responsible for planning and delivering impactful campaigns to warm audiences, building strong relationships with stakeholders, and supporting campaign delivery and briefing our in-house data and creative teams.

  • Support the Marketing Manager to deliver legacy marketing campaigns and projects.
  • Build and maintain excellent relationships with stakeholders, particularly working closely with our SET, CRM, and CPU teams.
  • Support on campaign delivery and briefing our in-house data and creative teams.
  • Campaign planning, briefing, and analysis on a range of offline and online channels to convert supporters into legacy leads and pledgers.
  • Understanding and interpreting data to help inform and further develop our legacy supporter journeys and cross-selling programme.

About You

To be successful in this role, you will need experience in planning and managing fundraising/marketing campaigns, building strong and collaborative working relationships, and marketing to existing supporters.

You will also need proven experience of working across multiple projects to tight deadlines, excellent communication skills, and an understanding of legacy fundraising.



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