Marketing Campaign Specialist
4 weeks ago
About RNLI
RNLI is a charity dedicated to saving lives at sea. Our purpose is simple: to save lives. Since the 19th century, our crews have been risking their lives to save those who are in danger of drowning.
We're looking for a Marketing Executive to join our Legacy and In Memory Giving Marketing Team. This team supports the RNLI by raising funds through gifts left to our charity in Wills and in memory giving.
Your Role
As a Marketing Executive, you will be tasked with supporting the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving. This includes:
- Supporting the Marketing Manager to deliver legacy marketing campaigns and projects to warm audiences.
- Building and maintaining excellent relationships with stakeholders, particularly working closely with our SET, CRM, and CPU teams.
- Supporting on campaign delivery and briefing our in-house data and creative teams.
- Campaign planning, briefing, and analysis on a range of offline and online channels to convert supporters into legacy leads and pledgers.
- Understanding and interpreting data to help inform and further develop our legacy supporter journeys and cross-selling programme.
- Managing purchase orders and timely goods receipting invoices.
About You
You'll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy giving. To be considered for the role, you will need:
- Experience in planning and managing fundraising/marketing campaigns.
- Ability to build strong and collaborative working relationships, both within the existing team but also with other teams and multiple stakeholders across the organisation.
- Experience in marketing to existing supporters.
- Proven experience of working across multiple projects to tight deadlines.
- Excellent communication skills.
- Understanding of legacy fundraising (desirable).
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