Marketing Campaign Specialist

4 weeks ago


Poole, Poole, United Kingdom RNLI Full time

About the Role

The RNLI is seeking a Marketing Executive to join our Legacy and In Memory Giving Marketing Team. As a key member of the team, you will be responsible for planning and delivering impactful campaigns to support the RNLI's legacy fundraising goals.

Key Responsibilities

  • Support the Marketing Manager in delivering legacy marketing campaigns and projects to warm audiences.
  • Build and maintain excellent relationships with stakeholders, particularly working closely with our SET, CRM, and CPU teams.
  • Support campaign delivery and briefing our in-house data and creative teams.
  • Campaign planning, briefing, and analysis on a range of offline and online channels to convert supporters into legacy leads and pledgers.
  • Understanding and interpreting data to inform and develop legacy supporter journeys and cross-selling programmes.
  • Managing purchase orders and timely goods receipting invoices.

About You

You will be an experienced and proactive Marketing Executive able to support the development and delivery of successful campaigns and fundraising activity across legacy giving. To be considered for the role, you will need:

  • Experience in planning and managing fundraising/marketing campaigns.
  • Ability to build strong and collaborative working relationships within the team and with other stakeholders.
  • Experience in marketing to existing supporters.
  • Proven experience of working across multiple projects to tight deadlines.
  • Excellent communication skills.
  • Understanding of legacy fundraising (desirable).

About the RNLI

The RNLI is a charity that saves lives at sea. Our purpose is simple: to save lives at sea. We're looking for a Marketing Executive to join our team and help us achieve our legacy fundraising goals.



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