Marketing Growth Expert
1 day ago
We are seeking a talented Marketing Growth Expert to lead our digital marketing transformation and drive business growth through innovative strategies and tactics. As a Strategic Performance Leader, you will oversee the development and execution of multi-channel campaigns that drive lead generation, customer acquisition, and revenue growth.
Key Responsibilities- Leadership & Strategy: Develop and execute strategies to drive business growth, leveraging data analytics to inform key decisions.
- Multichannel Performance Marketing: Oversee the optimization of PPC, display advertising, paid social, retargeting, and SEO campaigns across multiple platforms, including Google Ads, LinkedIn, and Facebook.
- Data-Driven Decision Making & Analytics: Utilize advanced analytics tools to monitor campaign performance, develop attribution models, and measure marketing impact.
- Cross-Functional Collaboration: Foster strong relationships with cross-functional teams to ensure alignment between performance marketing strategies and business objectives.
- Budget Management & Optimisation: Strategically allocate performance marketing budgets to maximize ROI, continuously testing and optimizing campaigns for improved performance.
- Proven experience in performance marketing, preferably in a leadership role within a B2B SaaS or technology environment.
- Demonstrated ability to develop and scale multichannel digital marketing programs that drive business growth.
- Expertise in managing substantial PPC and paid media budgets across multiple platforms.
- Strong understanding of SEO, SEM, display, paid social, and other performance marketing strategies.
- Proficiency in analytics tools, including Google Analytics, Google Tag Manager, and marketing automation platforms.
- Strong leadership, analytical, and problem-solving skills, with a data-driven approach to marketing.
The estimated salary for this role is $185,000 - $235,000 per year, depending on location and experience.
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