Marketing Innovation Lead
1 month ago
About Spowse
We are a leading relationships and social networking app in Africa, looking for an experienced Marketing Innovation Lead to help scale our brand.
This role's key focus is on delivering new user growth in Africa via improved marketing planning and efficient activation of marketing plans, monitoring analytics, and identifying opportunities to build and scale our brand.
Responsibilities:
- Develop and execute regional campaigns and go-to-market strategies to drive new user growth in Africa.
- Work closely with the Product Manager to ensure best practice in all aspects of marketing while providing strategic direction to inform campaigns and strategies that meet our short and long-term business goals.
- Lead and support the development of Integrated Brand campaigns and go-to-market strategies.
- Manage internal resources to develop integrated campaigns (briefing, reviews, providing strategic feedback, production, execution). Identify and communicate potential conflicts, changes to scope and alternative solutions.
- Lead development of creative assets, ensuring localization across platforms.
- Work collaboratively with internal media team and key media partners to build and execute campaign media plans.
- Build marketing processes, toolkits, and best practices in collaboration with other marketing teammates and cross-functional teams.
Requirements:
- Experience in large brand campaign management with an understanding of communications and media planning.
- Experience driving customer acquisition and growth through the implementation of digital and traditional media strategies.
- Excellent communication, presentation, management, and interpersonal skills.
- Experience working with media and creative agencies.
- Solid knowledge for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.
- Experience managing multiple campaigns at the same time and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
Benefits:
- An attractive salary of approximately $80,000 per annum.
- A human adventure in an ambitious and fast-growing company.
- Joining a team of top talents, localizing advanced growth marketing techniques for emerging markets.
- Premium healthcare coverage.
- The possibility to work on side projects benefitting Spowse.
- High flexibility in the organization of your work, including remote work.
- Possibility of traveling overseas to meet clients and other team members.
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