Marketing Director

4 days ago


Lancaster, Lancashire, United Kingdom Hays Specialist Recruitment Limited Full time
About the Role

Hays Specialist Recruitment Limited is seeking an experienced and innovative Marketing Manager to oversee the marketing and communications operations and deliver our marketing and brand strategy.

Key Responsibilities
  • Develop and Implement a Comprehensive Marketing Strategy
    • Align with the union's strategic goals, focusing on increasing engagement, membership, and commercial revenue.
  • Support the Growth of Commercial Services
    • Use innovative marketing techniques and data-driven decision-making to enhance commercial activities.
  • Lead Digital Marketing Initiatives
    • Develop and implement social media, content marketing, email campaigns, SEO, and marketing automation strategies to enhance engagement and reach.
  • Oversee Brand Development
    • Ensure consistency and effectiveness across all communication channels.
  • Build and Maintain Stakeholder Relationships
    • Ensure the Union's activities are well communicated and supported.
  • Utilize Market Research and Data Analysis
    • Monitor performance, inform strategy, and make evidence-based decisions.
Requirements
  • Proven Track Record in Senior Marketing Roles
    • Ideal experience in a commercial environment such as retail, hospitality, or FMCG.
  • Demonstrated Ability to Motivate a Diverse Team
    • Strong interpersonal communication skills.
  • In-Depth Knowledge of Digital Marketing Strategies
    • Tools and platforms, including social media, content marketing, email marketing, SEO, and marketing automation.
  • Proficient in Using Data and Analytics
    • Inform marketing strategies and measure success.
What You'll Get in Return
  • Continuous Learning Opportunities
  • Competitive Salary
    • Up to £42,000 DOE.
  • Flexible Working Hours
  • Industry-Leading Pension Scheme
  • Diverse and Inclusive Workplace
  • Vibrant and Dynamic Work Culture


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