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Associate Marketing Manager, Community Running Initiatives
1 month ago
About the Role:
New Balance is seeking an Associate Marketing Manager – Community Running and Activations to deliver a cohesive approach to year-round grassroots performance activation programs. This role will support the performance strategy with a focus on running through product launches, retailer activations, and cultural moments.
Key Responsibilities:
- Support the UK marketing team in engaging with communities, specialty retailers, and strategic partners through product testing, focused product launches, and promotional activations.
- Activate a community running strategy to support the sell-thru of product in line with EMEA objectives, focusing on growing brand association within running.
- Research and develop the community running strategy in alignment with consumer insight data to identify regional epicenters and opportunities.
- Build and develop a considered community portfolio, maintaining established relationships and crafting new relationships through seeding, retailer partnerships, activations, local initiatives, and key regional events.
- Support the planning and execution of owned and guerrilla marketing activations in-line with key cultural moments and strategic events, working cross-functionally to develop commercial and partnership opportunities while ensuring consistent storytelling.
- Monitor and report on industry trends and activity at the intersection of sport and culture, considering their influence on the community strategy.
Requirements for Success:
- Ability to follow strategic plans and have a long-term vision.
- Experience in managing multi-faceted activations.
- Cross-business coordination of large-scale projects.
- Experience taking a project from concept to delivery.
- Experience in managing relationships and 3rd party agencies.
- Experience in asset and content management.
- Experience in budget management and reporting.
- Customer 'first' understanding.
- Experience in negotiation.
General Requirements:
- Exceptional organization, time, and management skills.
- Willingness and openness to learn.
- Innovative and enthusiastic.
- Unphased by challenge.
- High-level communication skills and people-first attitude.
- A can-do attitude.
- Great teammate and collaborator.
- Confident, assertive, and polite communicator.
- Total customer satisfaction mentality.
- Conscientious.
- Takes responsibility/accountability.
- Ability to work weekends and unsociable hours when required.
Physical Requirements:
- Lifting and moving of equipment.
- Standing for long hours on event build and operation.
- Leading and participating in running activity.
Benefits:
- Discretionary Bonus Opportunity.
- Private Medical Insurance.
- Dental Scheme.
- Pension Scheme.
- Flexible Working Hours (07:00 – 10:00 start, 15:00 -18:00 finish).
- Hybrid working (3 days on-site).
- 25 days Annual Leave per year.
- Life Insurance.
- On-Site Gym.
- Employee Discount.
- Opportunity to work abroad for four weeks per year.
- Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support).
About New Balance:
New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world since 1906. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
