Digital Marketing Specialist for Fashion Brand
4 weeks ago
Location: Manchester/Warrington
Type: Permanent
Estimated Salary: £25,000 per annum
About Our Client
House of Fashion Associates Ltd is a rapidly growing online menswear brand based in Manchester central. With significant growth within the industry, we are seeking a dynamic and creative Digital Marketing Specialist to join our team and contribute to our online presence.
The Role
- Develop engaging and visually appealing content for our social media platforms, including Instagram, Facebook, TikTok, and others.
- Curate high-quality visuals and content that align with our brand image and values.
- Devise and execute a comprehensive social media strategy to enhance brand awareness, engagement, and customer loyalty.
- Collaborate with cross-functional teams to align social media initiatives with overall marketing objectives.
- Monitor and analyze social media metrics, providing insights and recommendations for continuous improvement.
- Stay up-to-date with platform updates, algorithm changes, and emerging trends across social media channels.
- Optimize content for each platform to maximize visibility and engagement.
- Plan, execute, and optimize social media campaigns, promotions, and contests to drive user engagement and sales.
- Work closely with photographers and stylists to produce high-quality product images that highlight key features and evoke our brand's aesthetic.
- Assist on photoshoots and campaigns to generate quality content for our brand.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years' experience in social media or creative content for an online fashion brand.
- Strong understanding of current social media trends and best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media analytics tools.
- Creative mindset with a keen eye for aesthetics.
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