Strategic Digital Marketing Lead

4 days ago


Warrington, Warrington, United Kingdom Universal Business Team Full time
Unlocking Success as a Digital Marketing Expert

At Universal Business Team, we're on the hunt for an exceptional Digital Marketing Manager to spearhead our online presence. This is an incredible opportunity to join a dynamic team and make a tangible impact on our brand's visibility.

About the Role:

We're seeking a seasoned professional with at least 5 years of experience in digital marketing. As our ideal candidate, you'll be proficient in CRM systems (e.g., HubSpot) and Google Analytics, with a proven track record of driving innovation and change in digital marketing.

Your primary responsibilities will include:

  • Leading all digital marketing activities to ensure our brand remains top-of-mind across multiple channels
  • Developing and managing content for social media, website, and email communications
  • Oversight of SEO efforts and day-to-day website operations, including larger digital projects
  • Implementing and optimizing CRM tools, segmenting data for targeted email marketing
  • Crafting and delivering digital launch campaigns to support new product introductions
  • Analyzing digital marketing performance, providing insights and data-driven recommendations for improvement
  • Liaising with external agencies and partners for web development and content creation

Requirements:

To succeed in this role, you'll need:

  • A minimum of 5 years' experience in digital marketing
  • Proficiency in CRM systems (e.g., HubSpot) and Google Analytics
  • Experience in content marketing, including blogs, video creation, and campaign management
  • Demonstrated success in driving innovation and change in digital marketing
  • Experience in the KBB (kitchen, bathroom, and bedroom) or construction industry is highly desirable

Desirable Skills:

  • A strong understanding of SEO
  • Experience with PPC and social media advertising
  • Basic design skills (e.g., Canva or InDesign)

What We Offer:

  • Salary: Up to £40,000 per annum, dependent on experience
  • 23 days holiday plus additional days on birthday and bank holidays
  • Monthly and quarterly bonus schemes
  • Pension Scheme
  • Modern offices with a collaborative environment


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