Marketing Manager

3 weeks ago


Warrington, Warrington, United Kingdom New Balance Full time

About the Role:

New Balance is seeking an Associate Marketing Manager to join its UK & Ireland team. The successful candidate will be responsible for delivering a cohesive approach to year-round programmes of grassroots performance activation.

Working closely with the UK marketing team, the Associate Marketing Manager will support the performance strategy with a focus on running through product launches, retailer activations, guerilla & owned event opportunities and stand-out cultural & brand moments through a network of communities.

The ideal candidate will have a strong interest in running, sportswear retail and community engagement, with experience in marketing activations and a proactive approach to stakeholder management.

Key Responsibilities:

  • Support the UK marketing team in engaging with communities, specialty retailers and strategic key partners through product testing, focused product launches and promotional activations.
  • Activate a community running strategy to support the sell-thru of product in line with the EMEA objectives, with a focus on growing brand association within running.
  • Research and develop the community running strategy in alignment to consumer insight data to identify regional epicenters and opportunities.
  • Build and develop a considered community portfolio, maintaining established relationships and crafting new relationships, through seeding, retailer partnerships, activations, local initiatives, and key regional events.
  • Support the planning and execution of owned and guerilla marketing activations in-line with key cultural moments and strategic events, working cross functionally to develop commercial and partnership opportunities whilst ensuring consistent storytelling.

Requirements for Success:

  • Ability to follow strategic plan and have long term vision.
  • Experience of managing multi-faceted activations.
  • Cross business coordination of a large-scale projects.
  • Experience taking a project from concept through to delivery.
  • Experience of managing relationships and 3rd party agencies.
  • Experience in asset and content management.
  • Experience in budget management and reporting.
  • Customer 'first' understanding.
  • Experience in negotiation.

What We Offer:

  • Discretionary Bonus Opportunity.
  • Private Medical Insurance.
  • Dental Scheme.
  • Pension Scheme.
  • Flexible Working Hours (07:00 – 10:00 start, 15:00 -18:00 finish).
  • Hybrid working (3 days on-site).
  • 25 days Annual Leave per year.
  • Life Insurance.
  • On Site Gym.
  • Employee Discount.
  • Opportunity to work abroad for four weeks per year.
  • Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support).


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