Marketing Manager
3 weeks ago
About the Role:
New Balance is seeking an Associate Marketing Manager to join its UK & Ireland team. The successful candidate will be responsible for delivering a cohesive approach to year-round programmes of grassroots performance activation.
Working closely with the UK marketing team, the Associate Marketing Manager will support the performance strategy with a focus on running through product launches, retailer activations, guerilla & owned event opportunities and stand-out cultural & brand moments through a network of communities.
The ideal candidate will have a strong interest in running, sportswear retail and community engagement, with experience in marketing activations and a proactive approach to stakeholder management.
Key Responsibilities:
- Support the UK marketing team in engaging with communities, specialty retailers and strategic key partners through product testing, focused product launches and promotional activations.
- Activate a community running strategy to support the sell-thru of product in line with the EMEA objectives, with a focus on growing brand association within running.
- Research and develop the community running strategy in alignment to consumer insight data to identify regional epicenters and opportunities.
- Build and develop a considered community portfolio, maintaining established relationships and crafting new relationships, through seeding, retailer partnerships, activations, local initiatives, and key regional events.
- Support the planning and execution of owned and guerilla marketing activations in-line with key cultural moments and strategic events, working cross functionally to develop commercial and partnership opportunities whilst ensuring consistent storytelling.
Requirements for Success:
- Ability to follow strategic plan and have long term vision.
- Experience of managing multi-faceted activations.
- Cross business coordination of a large-scale projects.
- Experience taking a project from concept through to delivery.
- Experience of managing relationships and 3rd party agencies.
- Experience in asset and content management.
- Experience in budget management and reporting.
- Customer 'first' understanding.
- Experience in negotiation.
What We Offer:
- Discretionary Bonus Opportunity.
- Private Medical Insurance.
- Dental Scheme.
- Pension Scheme.
- Flexible Working Hours (07:00 – 10:00 start, 15:00 -18:00 finish).
- Hybrid working (3 days on-site).
- 25 days Annual Leave per year.
- Life Insurance.
- On Site Gym.
- Employee Discount.
- Opportunity to work abroad for four weeks per year.
- Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support).
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