Community Running and Activations Manager
1 month ago
About the Role:
New Balance is looking for an Associate Marketing Manager to deliver a cohesive approach to year-round programmes of grassroots performance activation in the UK & Ireland team.
The ideal candidate will have experience in marketing activations and a strong interest in running, sportswear retail, and community engagement.
Responsibilities include:
- Supporting the UK marketing team to authentically engage with communities, specialty retailers, and strategic key partners through product testing, focused product launches, and promotional activations.
- Activating a community running strategy to support the sell-thru of product in line with the EMEA objectives.
- Researching and developing the community running strategy in alignment with consumer insight data to identify regional epicenters and opportunities.
- Building and developing a considered community portfolio, maintaining established relationships and crafting new relationships, through seeding, retailer partnerships, activations, local initiatives, and key regional events.
- Supporting the planning and execution of owned and guerrilla marketing activations in-line with key cultural moments and strategic events, working cross-functionally to develop commercial and partnership opportunities while ensuring consistent storytelling.
- Monitoring and reporting on industry trends and activity at the intersection of sport and culture, with a consideration of their influence on the community strategy.
Key Requirements:
The successful candidate will have:
- Ability to follow a strategic plan and have a long-term vision.
- Experience of managing multi-faceted activations.
- Cross-business coordination of large-scale projects.
- Experience taking a project from concept through to delivery.
- Experience of managing relationships and third-party agencies.
- Experience in asset and content management.
- Experience in budget management and reporting.
- Customer 'first' understanding.
- Experience in negotiation.
General Requirements:
The ideal candidate will be:
- Exceptional in organisation, time, and management skills.
- Willing and open to learn.
- Innovative and enthusiastic.
- Unphased by challenge.
- High-level communication skills and a people-first attitude.
- A can-do attitude.
- A great team player and collaborator.
- Confident, assertive, and polite communicator.
- Total customer satisfaction mentality.
- Conscientious.
- Takes responsibility/accountability.
- Ability to work weekends and unsociable hours when required.
Physical Requirements:
The ideal candidate will be able to:
- Lift and move equipment.
- Stand for long hours on event build and operation.
- Lead and participate in running activity.
Benefits:
New Balance offers:
- Discretionary bonus opportunity.
- Private medical insurance.
- Dental scheme.
- Pension scheme.
- Flexible working hours (07:00 – 10:00 start, 15:00 -18:00 finish).
- Hybrid working (3 days on-site).
- 25 days annual leave per year.
- Life insurance.
- On-site gym.
- Employee discount.
- Opportunity to work abroad for four weeks per year.
- Wellbeing and mental health benefit (24/7 employment assistance program & support).
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