Marketing Campaign Specialist

4 weeks ago

London, Greater London, United Kingdom Crew Clothing Head Office Full time

Crew Clothing Head Office is seeking a Marketing Campaign Specialist to shape and elevate the company’s brand presence. In this dynamic role, you will play a key part in delivering impactful marketing strategies for Crew, as well as other iconic brands like Ben Sherman and Pringle.

Key Responsibilities
  • Campaign Management
    • Assist the Marketing Team in implementing and measuring the success of seasonal customer-focused marketing plans.
    • Coordinate the production and delivery of marketing campaign assets, ensuring they are on-brand, on-schedule, and within budget.
    • Support the team with all marketing communications, maintaining brand consistency across customer touchpoints.
    • Assist the Retail Marketing Manager in managing the marketing budget, identifying savings, and ensuring effective use of spend.
  • Local Marketing
    • Be the first point of contact for the Retail Marketing Manager and respond to Retail Helpdesk queries within 24 hours.
    • Accountable for all store marketing requests, maintaining the business calendar with local marketing activity.
    • Act as a direct liaison with stores, building relationships with the teams.
    • Assist with new store openings and individual store events, including pre, during, and post-evaluation.
  • Sponsorship Marketing
    • Plan, create, and deliver Crew’s marketing entitlements across sporting partnerships, liaising with internal departments and external stakeholders.
    • Create launch plans for sponsorship licensed ranges and present to partners for sign-off.
    • Track and analyze licensed range sales and customer acquisition, reporting on opportunities to amplify offerings to partner databases.
    • Point of contact for marketing-related queries from partners.
    • Plan, create, and deliver a competition calendar to drive new customers and sales.
    • Work with partners on video content to engage with partner databases.
    • Highlight key events and fixtures to drive product sales and customer acquisition.
  • Event Delivery and Ambassadors
    • Assist with the delivery of Summer of Sport events.
    • Manage product requirements for Crew ambassadors, influencers, and celebrities.
    • Work with the Sponsorship Project Manager to identify opportunities to activate partnerships at events.
    • Assist the Retail Marketing team with in-store events delivery.
    Requirements
    • 1-2 years of experience in a similar marketing role.
    • Strong communication and interpersonal skills.
    • Excellent organizational skills, time management, and ability to prioritize workload.
    • Good attention to detail.
    • Commercial awareness.
    • Demonstrate initiative and ability to work independently and within a team.
    • Operate effectively in a fast-paced environment, adapting to change and redefining goals as necessary.
    • Ability to manage multiple projects simultaneously.
    • A strong interest in marketing and PR.

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