Group Marketing Analyst

2 days ago

Basingstoke, Hampshire, United Kingdom The AA Full time
About The AA

The AA is a leading provider of driving services in the UK, offering a range of products and services to millions of customers. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.

Job Summary

We are seeking a highly skilled Marketing Performance Insights Specialist to join our Group Marketing team. As a key member of our team, you will be responsible for providing marketing performance insights across the group, collaborating closely with internal teams and external suppliers. You will serve as the go-to person for group marketing performance insights and be a key contributor to monthly, quarterly, and annual reviews and planning processes.

Key Responsibilities
  • Maintain and optimise KPI dashboards and marketing frameworks, providing regular performance updates across the group to stakeholders.
  • Build strong relationships with Marketing colleagues, helping to proactively identify, clearly visualise and explain performance hypotheses.
  • Proactively identify new marketing opportunities based on the ongoing reporting and campaign analysis that you are doing and working with Marketing Manager in your team to propose growth initiatives using your insight.
  • Conduct marketing campaign analysis across various products and services and play a key role in campaign planning and post-campaign evaluation.
  • Evaluate large data volumes (e.g., brand tracking, share of search, site visits, sales, CRM, digital marketing metrics, member data, etc) and visualise clearly and simply.
  • Support management of external supplier of Marketing Mix Modelling ensuring smooth project management, timely delivery, and action-led outputs.
Requirements
  • Marketing Analytics: Experience in marketing communication channel analytics, with an understanding of difference between brand and acquisition approaches.
  • Proven Track Record: Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives.
  • Analytics Simplification: Skilled at translating complex analytics into actionable recommendations, collaborating closely with operational teams.
  • Marketing Mix Modelling: Understand its role in marketing measurement through prior exposure and therefore are confident to challenge an external modelling partner regarding model outputs.
  • Commercial Awareness: Understands and actively contributes to the broader business strategy and objectives.
  • Effective Collaboration: Well-organized team player who can manage multiple tasks, work with diverse stakeholders, and communicate effectively, even with non-analytical colleagues.
  • Numeracy and Tools: Highly proficient in data manipulation and relevant analytical tools, including advanced Excel and SQL (SAS experience preferred).
  • Education and Qualifications: Holds a degree-level qualification or equivalent in an analytical discipline (e.g., mathematics, physics, engineering).
  • Drive, Passion and Self-Improvement: Motivated individual with the energy to enhance business performance and demonstrates a hunger for knowledge and skill development.
What We Offer

We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.

We offer a range of benefits, including free AA breakdown membership, 25 days annual leave, and access to the EV discount scheme. We're committed to supporting our employees' well-being and offer a dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.

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