Marketing Data Analyst

1 day ago

Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time
Marketing Data Analyst Opportunity

Armstrong Lloyd - Marketing Recruitment is seeking a skilled Marketing Data Analyst to join their team. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for a renowned SaaS leader.

Key Responsibilities:
  • Develop analysis, dashboards, and pattern recognition modelling using Salesforce.
  • Analyse and attribute the impact of various marketing initiatives on overall business performance.
  • Evaluate the performance of different marketing channels and assess effectiveness against KPIs.
  • Forecast and project outcomes of future marketing campaigns using statistical methods.
  • Use data to tell stories and make changes within business strategy.
  • Integrate data from platforms like Marketo and Salesforce into analysis and visualisation tools.
  • Develop dashboards to track key marketing metrics and provide actionable insights.
  • Collaborate cross-functionally to provide data-driven recommendations to teams.
Requirements:
  • Demonstrable Salesforce and data analysis experience, ideally within a marketing context.
  • Strong skills in Excel, PowerBI, and expertise in data visualisation.
  • Demonstrable experience with Salesforce and Marketo is essential.
  • The ability to translate complex data into insights for non-technical stakeholders.
Why Join Armstrong Lloyd - Marketing Recruitment?
  • Work with innovative tools and leading-edge tactics at the forefront of B2B marketing.
  • Collaborate in a diverse, global culture focused on achieving the best outcomes.
  • Opportunity for hybrid/remote working and an attractive compensation package.

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