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Marketing Data Analyst

2 months ago

Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time
About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at Armstrong Lloyd - Marketing Recruitment. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for our clients in the B2B SaaS space.

Key Responsibilities
  • Develop analysis, dashboards, and pattern recognition modeling using Salesforce to drive business growth and improvement.
  • Analyze and attribute the impact of various marketing initiatives on overall business performance, providing actionable insights to stakeholders.
  • Evaluate the performance of different marketing channels and assess effectiveness against key performance indicators (KPIs).
  • Forecast and project outcomes of future marketing campaigns using statistical methods, ensuring data-driven decision-making.
  • Integrate data from platforms like Marketo and Salesforce into analysis and visualization tools, providing a comprehensive view of marketing performance.
  • Develop dashboards to track key marketing metrics and provide actionable insights to stakeholders.
  • Collaborate cross-functionally to provide data-driven recommendations to teams, driving business growth and improvement.
Requirements
  • Demonstrable Salesforce and data analysis experience, ideally within a marketing context.
  • Strong skills in Excel, Power BI, and expertise in data visualization.
  • Demonstrable experience with Salesforce and Marketo is essential.
  • The ability to translate complex data into insights for non-technical stakeholders.
Why Join Our Team?
  • Play a crucial role in driving data-driven decision-making for a renowned SaaS leader.
  • Work with innovative tools and leading-edge tactics at the forefront of B2B marketing.
  • Collaborate in a diverse, global culture focused on achieving the best outcomes.
  • Opportunity for hybrid/remote working and an attractive compensation package.