Brand Marketing Data Analyst

2 weeks ago

Basingstoke, Hampshire, United Kingdom Armstrong Lloyd Full time
Marketing Data Analyst Opportunity

Armstrong Lloyd is seeking a skilled Marketing Data Analyst to join their team. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for a renowned SaaS leader.

Key Responsibilities:
  • Analyse and attribute the impact of various marketing initiatives on overall business performance.
  • Evaluate the performance of different marketing channels and assess effectiveness against KPIs.
  • Forecast and project outcomes of future marketing campaigns using statistical methods.
  • Integrate data from platforms like Marketo and Salesforce into analysis and visualisation tools.
  • Develop dashboards to track key marketing metrics and provide actionable insights.
  • Collaborate cross-functionally to provide data-driven recommendations to teams.
Requirements:
  • Ideal candidate will have a degree in Marketing, Statistics, Mathematics, Economics or a related field or equivalent.
  • Proven experience in marketing data analysis.
  • Strong skills in Excel, Power BI and expertise in data visualisation.
  • Ability to translate complex data into insights for non-technical stakeholders.
  • Demonstrable experience with Salesforce and reporting tools like Marketo.
Why Armstrong Lloyd?
  • Work with innovative tools and leading-edge tactics at the forefront of B2B marketing.
  • Opportunity for hybrid/remote working and an attractive compensation package.

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