Brand Marketing Data Analyst

4 weeks ago

Basingstoke, Hampshire, United Kingdom Armstrong Lloyd Full time
Marketing Data Analyst Role

Armstrong Lloyd is seeking a skilled Marketing Data Analyst to drive business growth through data-driven decision-making. As a key member of our team, you will play a crucial role in analyzing and attributing the impact of various marketing initiatives on overall business performance.

Key Responsibilities:
  • Analyze and evaluate the performance of different marketing channels and assess effectiveness against key performance indicators (KPIs).
  • Develop and maintain dashboards to track key marketing metrics and provide actionable insights to stakeholders.
  • Collaborate with cross-functional teams to provide data-driven recommendations and drive business growth.
  • Integrate data from platforms like Marketo and Salesforce into analysis and visualization tools.
  • Forecast and project outcomes of future marketing campaigns using statistical methods.
Requirements:
  • Proven experience in marketing data analysis and a strong understanding of data visualization tools.
  • Excellent skills in Excel, Power BI, and data visualization.
  • Demonstrable experience with Salesforce and reporting tools like Marketo.
  • Ability to translate complex data into insights for non-technical stakeholders.
  • Ideal candidate will have a degree in Marketing, Statistics, Mathematics, Economics, or a related field.
Why Join Armstrong Lloyd?
  • Contribute to a renowned SaaS leader's data-driven decision-making process.
  • Work with innovative tools and leading-edge tactics at the forefront of B2B marketing.
  • Enjoy a hybrid/remote working arrangement and an attractive compensation package.

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