Group Marketing Analyst

12 hours ago

Basingstoke, Hampshire, United Kingdom The AA Full time
Job Title: Group Marketing Analyst

We are seeking a highly skilled Group Marketing Analyst to join our team at The AA. As a key member of our Marketing Strategy and Operations function, you will play a critical role in providing marketing performance insights across the group.

Your primary responsibility will be to maintain and optimize KPI dashboards and marketing frameworks, providing regular performance updates to stakeholders. You will also collaborate closely with Marketing colleagues to proactively identify, clearly visualize, and explain performance hypotheses.

In addition, you will proactively identify new marketing opportunities based on ongoing reporting and campaign analysis, working with Marketing Managers to propose growth initiatives using your insight.

Key responsibilities include:

  • Measurement Frameworks, KPI Dashboards and Reports: Maintain and optimize KPI dashboards and marketing frameworks, providing regular performance updates across the group to stakeholders.
  • Collaboration and Insights: Build strong relationships with Marketing colleagues, helping to proactively identify, clearly visualize, and explain performance hypotheses.
  • Growth Opportunities: Proactively identify new marketing opportunities based on ongoing reporting and campaign analysis, working with Marketing Managers to propose growth initiatives using your insight.
  • Campaign Analysis: Conduct marketing campaign analysis across various products and services, playing a key role in campaign planning and post-campaign evaluation.
  • Data Interpretation: Evaluate large data volumes and visualize clearly and simply.
  • Supplier Management: Support management of external supplier of Marketing Mix Modelling, ensuring smooth project management, timely delivery, and action-led outputs.

Requirements:

  • Marketing Analytics: Experience in marketing communication channel analytics, with an understanding of the difference between brand and acquisition approaches.
  • Proven Track Record: Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives.
  • Analytics Simplification: Skilled at translating complex analytics into actionable recommendations, collaborating closely with operational teams.
  • Marketing Mix Modelling: Understand its role in marketing measurement through prior exposure and are confident to challenge an external modelling partner regarding model outputs.
  • Commercial Awareness: Understands and actively contributes to the broader business strategy and objectives.
  • Effective Collaboration: Well-organized team player who can manage multiple tasks, work with diverse stakeholders, and communicate effectively, even with non-analytical colleagues.
  • Numeracy and Tools: Highly proficient in data manipulation and relevant analytical tools, including advanced Excel and SQL (SAS experience preferred).
  • Education and Qualifications: Holds a degree-level qualification or equivalent in an analytical discipline (e.g., mathematics, physics, engineering).
  • Drive, Passion and Self-Improvement: Motivated individual with the energy to enhance business performance and demonstrates a hunger for knowledge and skill development.

We offer a range of benefits, including:

  • Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products.
  • 25 days annual leave plus bank holidays + the option to buy additional annual leave.
  • Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
  • Pension scheme available up to 7% contribution.
  • Access to the EV discount scheme.

We are an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best, and feel like you truly belong.

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