Marketing Performance Analyst

2 weeks ago

Basingstoke, Hampshire, United Kingdom The AA Full time
About The AA

The AA is a leading provider of driving services, insurance, and driving lessons in the UK. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.

Job Summary

We are seeking a highly skilled Marketing Performance Analyst to join our Group Marketing team. As a key member of our team, you will be responsible for providing marketing performance insights across the group, collaborating closely with internal teams and external suppliers.

Key Responsibilities
  • Measurement Frameworks and KPI Dashboards: Develop and maintain KPI dashboards and marketing frameworks to provide regular performance updates across the group to stakeholders.
  • Collaboration and Insights: Build strong relationships with Marketing colleagues to proactively identify, clearly visualise and explain performance hypotheses.
  • Growth Opportunities: Identify new marketing opportunities based on ongoing reporting and campaign analysis, and work with Marketing Manager to propose growth initiatives using your insight.
  • Campaign Analysis: Conduct marketing campaign analysis across various products and services, and play a key role in campaign planning and post-campaign evaluation.
  • Data Interpretation: Evaluate large data volumes and visualise clearly and simply.
  • Supplier Management: Support management of external supplier of Marketing Mix Modelling to ensure smooth project management, timely delivery, and action-led outputs.
Requirements
  • Marketing Analytics: Experience in marketing communication channel analytics, with an understanding of the difference between brand and acquisition approaches.
  • Proven Track Record: Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives.
  • Analytics Simplification: Skilled at translating complex analytics into actionable recommendations, collaborating closely with operational teams.
  • Marketing Mix Modelling: Understand its role in marketing measurement through prior exposure and be confident to challenge an external modelling partner regarding model outputs.
  • Commercial Awareness: Understands and actively contributes to the broader business strategy and objectives.
  • Effective Collaboration: Well-organised team player who can manage multiple tasks, work with diverse stakeholders, and communicate effectively, even with non-analytical colleagues.
  • Numeracy and Tools: Highly proficient in data manipulation and relevant analytical tools, including advanced Excel and SQL (SAS experience preferred).
  • Education and Qualifications: Holds a degree-level qualification or equivalent in an analytical discipline (e.g., mathematics, physics, engineering).
  • Drive, Passion and Self-Improvement: Motivated individual with the energy to enhance business performance and demonstrates a hunger for knowledge and skill development.
What We Offer
  • Free AA Breakdown Membership: From day 1, 50% discount for family and friends in the first year plus discounts on other AA products.
  • Annual Leave: 25 days plus bank holidays + the option to buy additional annual leave.
  • Employee Assistance Programme: Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family.
  • Pension Scheme: Available up to 7% contribution.
  • EV Discount Scheme: Access to the EV discount scheme.
Equal Opportunities Employer

The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong.

  • Marketing Performance Analyst

    5 hours ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of driving services in the UK, offering a range of products and services to millions of customers. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.Job SummaryWe're seeking a highly skilled Marketing Performance Analyst to join our Group Marketing...

  • Marketing Performance Analyst

    3 hours ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of driving services in the UK, offering a range of products and services to millions of customers. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.Job SummaryWe're seeking a highly skilled Marketing Performance Analyst to join our Group Marketing...

  • Marketing Data Analyst

    3 days ago

    Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    About the RoleWe are seeking a highly skilled Marketing Data Analyst to join our team at Armstrong Lloyd - Marketing Recruitment. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for our clients in the B2B SaaS space.Key ResponsibilitiesDevelop analysis, dashboards, and pattern recognition modeling using...

  • Marketing Data Analyst

    7 days ago

    Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    About the RoleWe are seeking a highly skilled Marketing Data Analyst to join our team at Armstrong Lloyd - Marketing Recruitment. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for our clients in the B2B SaaS space.Key ResponsibilitiesDevelop analysis, dashboards, and pattern recognition modeling using...

  • Marketing Data Analyst

    6 days ago

    Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    About the RoleWe are seeking a highly skilled Marketing Data Analyst to join our team at Armstrong Lloyd - Marketing Recruitment. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for our clients in the B2B SaaS space.Key ResponsibilitiesDevelop analysis, dashboards, and pattern recognition modeling using...

  • Marketing Data Analyst

    2 days ago

    Basingstoke, Hampshire, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time

    About the RoleWe are seeking a highly skilled Marketing Data Analyst to join our team at Armstrong Lloyd - Marketing Recruitment. As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for our clients in the B2B SaaS space.Key ResponsibilitiesDevelop analysis, dashboards, and pattern recognition modeling using...

  • Marketing Performance Analyst

    2 days ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of driving services, insurance, and driving lessons in the UK. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.Job SummaryWe are seeking a highly skilled Marketing Performance Analyst to join our Group Marketing team. As a key member of our team,...

  • Marketing Performance Analyst

    2 days ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of driving services, insurance, and driving lessons in the UK. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.Job SummaryWe are seeking a highly skilled Marketing Performance Analyst to join our Group Marketing team. As a key member of our team,...

  • Marketing Performance Analyst

    6 days ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of driving services, insurance, and driving lessons in the UK. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.Job SummaryWe are seeking a highly skilled Marketing Performance Analyst to join our Group Marketing team. As a key member of our team,...

  • Marketing Performance Analyst

    7 days ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of driving services, insurance, and driving lessons in the UK. Our mission is to create confidence for drivers now and for the future, so when you're with the AA, you're Always Ahead.Job SummaryWe are seeking a highly skilled Marketing Performance Analyst to join our Group Marketing team. As a key member of our team,...

  • Marketing Data Analyst

    4 days ago

    Basingstoke, Hampshire, United Kingdom Armstrong Lloyd Full time

    Marketing Data Analyst Opportunity with Armstrong LloydArmstrong Lloyd, a leading global B2B software company, is seeking a skilled Marketing Data Analyst to join their team. This is a unique opportunity for an ambitious professional to make a significant impact in a fast-paced environment and work closely with senior leadership to drive business...

  • Marketing Data Analyst

    4 days ago

    Basingstoke, Hampshire, United Kingdom Armstrong Lloyd Full time

    Marketing Data Analyst Opportunity with Armstrong LloydArmstrong Lloyd, a leading global B2B software company, is seeking a skilled Marketing Data Analyst to join their team. This is a unique opportunity for an ambitious professional to make a significant impact in a fast-paced environment and work closely with senior leadership to drive business...

  • Head of Performance Analysis

    4 weeks ago

    Basingstoke, Hampshire, United Kingdom Sovereign Housing Association Full time

    Join Sovereign Housing Association as a Lead Performance Analyst About the Position: Are you driven by the challenge of transforming data into meaningful insights? As a Lead Performance Analyst at Sovereign Housing Association, you will serve as a vital connection between our analytical data and the operational sectors of the organization. Your role...

  • Support Analyst

    4 days ago

    Basingstoke, Hampshire, United Kingdom Corriculo Ltd Full time

    Job SummaryWe are seeking a highly skilled and motivated Support Analyst / Service Desk Analyst to join our team at Corriculo Ltd. As a Support Analyst / Service Desk Analyst, you will be responsible for providing exceptional support services to our clients across multiple sites in the UK.Key ResponsibilitiesProvide 1st line desktop support to approximately...

  • Support Analyst

    4 days ago

    Basingstoke, Hampshire, United Kingdom Corriculo Ltd Full time

    Job SummaryWe are seeking a highly skilled and motivated Support Analyst / Service Desk Analyst to join our team at Corriculo Ltd. As a Support Analyst / Service Desk Analyst, you will be responsible for providing exceptional support services to our clients across multiple sites in the UK.Key ResponsibilitiesProvide 1st line desktop support to approximately...

  • Lead Financial Analyst

    4 weeks ago

    Basingstoke, Hampshire, United Kingdom IN2 Consult Full time £50,000 - £55,000

    Position Overview: IN2 Consult is collaborating with a prominent organization to recruit a Lead Financial Analyst to enhance their team on a permanent basis. This role represents one of the highest levels within this specific sector and will play a crucial part in overseeing the month-end financial reporting processes. Our client is well-regarded in the...

  • Senior Commercial Analyst

    4 days ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of roadside assistance, insurance, and driving lessons in the UK. With a rich history and a strong reputation, we are committed to helping keep Britain moving.Job SummaryWe are seeking a highly skilled Commercial Lead Analyst to join our team. As a key member of our commercial team, you will be responsible for...

  • Senior Commercial Analyst

    4 days ago

    Basingstoke, Hampshire, United Kingdom The AA Full time

    About The AAThe AA is a leading provider of roadside assistance, insurance, and driving lessons in the UK. With a rich history and a strong reputation, we are committed to helping keep Britain moving.Job SummaryWe are seeking a highly skilled Commercial Lead Analyst to join our team. As a key member of our commercial team, you will be responsible for...

  • Business Development Manager

    7 days ago

    Basingstoke, Hampshire, United Kingdom BMS Performance Full time

    About the RoleWe are seeking a highly motivated and experienced Business Development Manager to join our team at BMS Performance. As a key member of our sales team, you will be responsible for managing and growing a portfolio of accounts, increasing sales and revenue, and identifying new business opportunities.About the CompanyBMS Performance is a leading...

  • Business Development Manager

    6 days ago

    Basingstoke, Hampshire, United Kingdom BMS Performance Full time

    About the RoleWe are seeking a highly motivated and experienced Business Development Manager to join our team at BMS Performance. As a key member of our sales team, you will be responsible for managing and growing a portfolio of accounts, increasing sales and revenue, and identifying new business opportunities.About the CompanyBMS Performance is a leading...