Senior Commercial Analyst

2 months ago

Basingstoke, Hampshire, United Kingdom The AA Full time
About The AA

The AA is a leading provider of roadside assistance, insurance, and driving lessons in the UK. With a rich history and a strong reputation, we are committed to helping keep Britain moving.

Job Summary

We are seeking a highly skilled Commercial Lead Analyst to join our team. As a key member of our commercial team, you will be responsible for analyzing competitor activity, developing forecasting capabilities, and providing insights to inform business decisions.

Key Responsibilities
  • Competitor Analysis: Conduct in-depth analysis of competitor activity in the market, using a range of external and internal resources to inform our strategy and understand market dynamics.
  • Leavers/Joiners Tracker: Develop and maintain a leavers/joiners tracker to show consumer behaviors in relation to key activities, and develop forecast capabilities to quantify future proposed activities based on historical data.
  • Near-Time Reports: Provide timely reports to stakeholders across the business, highlighting key trends and insights.
  • Annual Forecasting Processes: Lead the annual forecasting processes to ensure clarity on targets for channels (value and volume), and collaborate with the Director and Finance to align targets with good financial and commercial outcomes.
  • Business Cases and Strategic Rationale: Provide data to support business cases and offer strategic rationale to support the growth of key areas such as SMR, Breakdown, and membership schemes.
  • Collaboration with Research and Analytics Teams: Work closely with Research and Analytics teams across the AA landscape to maximize outputs without duplication.
  • Detailed Reports and Deep Dives: Produce detailed ongoing reports and conduct ad hoc deep dives into commercial areas.
  • Customer Flow Analysis: Build processes and insights to understand customer flows between direct and indirect markets, as well as across competitors.
Requirements
  • Proven Leadership Abilities: Demonstrate the ability to understand challenges, find solutions, and guide others toward successful outcomes.
  • Analytical Skills and Commercial Acumen: Generate insights and inspire action based on analytical work.
  • Line Management and Development: Mentor and develop junior analysts early in their careers.
  • Accurate Reporting and Product Contribution: Deliver insightful reporting that significantly impacts product performance.
  • Creating Understandable MI Suites: Build user-friendly management information (MI) suites for actionable recommendations.
  • Numeracy and Analytical Tools Proficiency: Skilled in data manipulation using tools like Excel, SQL, SAS, Power BI, and Databricks.
  • Business Strategy Alignment: Consider both commercial and customer objectives, contributing to overall business strategy.
  • Translating Business Requirements: Review, interpret, and simplify business requirements into effective reporting solutions.
  • Preferable: Degree-level qualification or equivalent, or experienced candidates who thrive in challenging roles within trading, analytical, or commercial teams.
What We Offer
  • Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products
  • 25 days annual leave plus bank holidays + the option to buy additional annual leave
  • Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
  • Pension scheme available up to 7% contribution
  • Access to the EV discount scheme

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