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Marketing Data Analyst

2 months ago

Basingstoke, Hampshire, United Kingdom Armstrong Lloyd Full time

Marketing Data Analyst Opportunity with Armstrong Lloyd

Armstrong Lloyd, a leading global B2B software company, is seeking a skilled Marketing Data Analyst to join their team. This is a unique opportunity for an ambitious professional to make a significant impact in a fast-paced environment and work closely with senior leadership to drive business growth.

About the Role

  • As a Marketing Data Analyst, you will be responsible for analyzing and attributing the impact of various marketing initiatives on overall business performance.
  • You will evaluate the performance of different marketing channels and assess effectiveness against key performance indicators (KPIs).
  • Forecasting and projecting outcomes of future marketing campaigns using statistical methods will be a key aspect of this role.
  • You will integrate data from platforms like Marketo and Salesforce into analysis and visualization tools to provide actionable insights.
  • Developing dashboards to track key marketing metrics and providing data-driven recommendations to teams will be a critical part of this position.
  • Collaborating cross-functionally to provide data-driven recommendations to teams will be essential.

Requirements

  • A degree in Marketing, Statistics, Mathematics, Economics, or a related field is ideal.
  • Proven experience in marketing data analysis is essential.
  • Strong skills in Excel, Power BI, and expertise in data visualization are required.
  • The ability to translate complex data into insights for non-technical stakeholders is crucial.
  • Demonstrable experience with Salesforce and reporting tools like Marketo is necessary.

Why Join Armstrong Lloyd?

  • As a Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making for a renowned B2B software leader.
  • You will work with innovative tools and leading-edge tactics at the forefront of B2B marketing.
  • Opportunities for professional growth and development in a dynamic and supportive environment make Armstrong Lloyd an attractive employer.