Regional Account Manager Grocery
2 weeks ago
We are seeking a highly motivated Regional Account Manager Grocery to join our team based across Central England.
As a key member of our sales team, you will be responsible for driving availability and secondary placements of Red Bull, building and developing customer relationships, executing instore sales drivers, and acting as an expert in the Soft Drinks category.
You will work closely with internal and external stakeholders to bring our sales and marketing plans to life. This is a field-based role with key account responsibilities.
The region spans Central England with key cities including Nottingham and Lincoln. You will need to live within, or be willing to relocate to, this territory and hold a UK manual driving licence.
Key Responsibilities- Prioritise and manage coverage of key groups and stores to maximise opportunities within your territory.
- Meet with Area Managers, Regional Buyers, and Multiple Site Owners to ensure compliance of National Head Office Agreements and agree discretionary sales drivers.
- Agree Joint Business Plans aligned to our National Brand Campaigns.
- Establish effective working relationships with key stakeholders such as National Account Managers, Category Managers, Supply Team, and our 3rd party Field Sales agency.
- Work closely with our field sales agency sales representatives to align on store level availability/merchandising/visibility priorities to support your Regional Agreements.
- Plan, forecast, track, and review sales performance and availability for all groups and stores.
- Ensure all customer contacts and stores in your territory are visited as frequently as required.
Maintain and increase availability of Red Bull at both Front-of-Store (Chilled) and Back of Store (Ambient).
Ensure Red Bull has its fair share of space in both the Soft Drinks and overall Sports & Energy category in store at both Front-of-Store (Chilled) and Back of Store (Ambient).
Agree incremental distribution of Red Bull products, maximising the number of skus per store.
Agree additional chilled placements of the Red Bull product in store, through either store-owned or Red Bull fridges.
Agree additional ambient placements in store, through either store-owned or Red Bull displays.
Ensure effective roll out of New Product Development (NPD), maximising availability, distribution, and feature for launch.
Bring to life marketing initiatives with in-store execution and relevant Point of Sale (POS), reflecting brand campaigns such as New Product Launches and Consumer Activations.
Increase in-store presence through visibility and awareness of the product through merchandising our product on shelf, in fridges, and around the store.
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