Strategic Brand Growth Manager

2 days ago


Edinburgh, Edinburgh, United Kingdom Diageo Full time

We are on a mission to double the size of our Scotland Brand Homes business, driving consumer recruitment and brand growth. As a key member of our team, you will play a central role in developing winning marketing strategies, leveraging consumer insights and creative flair to drive business performance.

As Senior Brand Manager for Diageo's Scotland Brand Homes, you will lead the development of innovative marketing plans, utilizing your analytical skills and commercial acumen to drive results. Your expertise will be crucial in crafting compelling narratives that engage our target audience, delivering breakthrough marketing across all key consumer touchpoints.

Your key outcomes will include:

  1. Developing and implementing winning marketing business plans (MBPs) that drive consumer recruitment and brand growth.
  2. Delivering high-quality global marketing content as part of our GBT Content Establish Team, tailored to unlock brand growth across markets.
  3. Crafting winning strategies and growth drivers to enhance the impact of Scotland Brand Homes, with a focus on forging agile partnerships with operational teams.
  4. Leading the creation of impactful marketing assets, ensuring effective cross-cultural translation and adaptability.

The ideal candidate will possess a broad range of marketing experience, with a proven track record of game-changing delivery in consumer marketing roles. Commercial acumen, strategic thinking, and exceptional relationship-building skills are essential. If you are a dynamic professional with a passion for driving business growth through innovative marketing strategies, we encourage you to apply.

In this role, you can expect a highly competitive rewards package, including:

  • A salary of approximately £85,000 per annum.
  • Product allowance and membership discounts.
  • Contributory pension scheme.
  • Competitive annual bonus dependent on performance.
  • Generous holiday allowance.


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