Strategic Brand Marketing Director

1 month ago


Edinburgh, Edinburgh, United Kingdom Trainline plc Full time

About Trainline plc

We are champions of rail, inspiring a greener, more sustainable future of travel.

Company Overview

Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Job Description

In this role, you will be responsible for driving our UK Brand Marketing strategy, social and global effectiveness. You'll own how Trainline thinks about its brand and investment, formulating a bold and far-reaching brand marketing vision and strategy, accountable for delivering plans that achieve ambitious results.

You'll lead a highly respected team spanning UK Brand Marketing, global social and global effectiveness, driving results, fame, insights, and return on investment across our plans and external partners.

As an important member of our top team, you'll play a key role in shaping our brand and marketing strategy, working closely with stakeholders across commercial, finance, product, growth, and customer services.

Required Skills and Qualifications

  • Deep commercial acumen and ability to contribute to wider business decisions outside of Marketing demand
  • Brand marketing visionary able to marry practicalities of delivery, working with creative, media, and social agencies
  • Experience working across complex and evolving products, channels, and markets, using a hypothesis-driven approach
  • A storyteller and exceptional communicator who inspires teams and influences those you interact with
  • Experience in owning capital allocation and/or econometrics modelling to support investment decisions
  • Possessing a leadership style that can inspire and drive direct and indirect teams to deliver amazing output underpinned by data and customer-centricity

Benefits

We offer fantastic perks like private healthcare & dental insurance, a generous work-from-abroad policy, 2-for-1 share purchase plans, extra festive time off, and excellent family-friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.

About Us

We value open expression at Trainline, believing it's the diversity of experience, backgrounds, and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.

Salary Information

We estimate the salary for this role to be around £90,000 - £110,000 per annum, depending on your level of experience and qualifications.



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