Customer Retention Specialist
3 weeks ago
Customer Retention Specialist at Clarendon Fine Art
We are seeking a skilled Customer Retention Specialist to join our team. In this role, you will develop, execute, and manage our CRM strategy and email marketing campaigns. You will work closely with our Marketing, Digital, Gallery, and Operations teams to ensure that our customer base is engaged and retained. Your responsibility will be to develop and maintain relationships with existing customers, generate leads, and build customer loyalty. You will have extensive knowledge and experience with CRM platforms, email marketing software, and best practices.
Key Responsibilities:
- Ensure the CRM strategy aligns with the company's objectives and customer-centric approach.
- Create, schedule, and execute all CRM emails, regular and solus newsletters, event management, marketing automations, and existing processes to all CFA customers.
- Develop and manage customer retention programs, including loyalty and VIP programs.
- Manage the communication and email marketing calendar with key senior stakeholders.
- Provide regular reporting and presenting of email metrics and insights to the Marketing team and wider business.
Requirements:
- Previous experience in a CRM Manager/Email Marketing Manager role.
- Knowledge of A/B testing and optimizing content to improve open, click-through, and registration rates.
- Strong understanding of best email marketing practices.
- Experience with customer data and CRM platforms, such as Ometria and/or Hubspot.
- Experience with Shopify, Trustpilot, and Microsoft Dynamics.
- A background in retail or B2C environment.
- Hands-on, motivated, and ability to work with multiple stakeholders.
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