Regional Marketing Manager

4 weeks ago

London, Greater London, United Kingdom abercrombie-fitch-co. Full time

About the Role

We are seeking a highly skilled Regional Marketing Manager to join our team in the Middle East. As a key member of our marketing team, you will be responsible for building brand awareness and consideration for Abercrombie & Fitch Co. brands across the Middle East region.

Key Responsibilities

  • Partner with internal and external stakeholders to develop a localized marketing strategy for the Middle East region.
  • Develop seasonal marketing messaging that resonates with target customers in each market within the region while maintaining global brand consistency.
  • Partner with the EMEA Product & Planning teams to maximize key regional product priorities and key promotions with marketing support.
  • Ensure activation excellence and brand-right execution across relevant channels, including influencers, PR, media, stores, and events.
  • Support Middle East ecommerce with brand content.
  • Partner with Global Marketing teams to secure Middle East usage rights for any relevant seasonal brand assets.
  • Manage Middle East Marketing budget, including monthly forecasting and invoice processing.
  • Provide regular visibility to internal parties on all Middle East Marketing progress and results.
  • Travel regularly to relevant markets, including UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, and Oman.

Requirements

  • Bachelor's Degree in Marketing or equivalent, Advertising, or related field required.
  • At least 5-7 years of Franchise channels experience, with evidence of having delivered 360° brand campaigns via Franchise partners.
  • An in-depth understanding of the Franchise channels with experience working on Franchise on a global brand across multiple markets.
  • Strong commercial acumen & Excel skills.
  • Experience having worked in a fast-paced, multi-channel, retail environment.
  • Experience working collaboratively with Franchise partners to build relationships and successful brand campaigns.
  • Strong verbal and written communication skills for stakeholder management across levels within an organization.
  • Customer-focused approach.
  • Experience in the Middle East advantageous but not required.

About Abercrombie & Fitch Co.

Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks, and Social Tourist. At A&F Co., we're here for our associates, customers, and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.

Our Values

We lead with purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being a 2021 recipient of Fortune's Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities, and additional time off to give back to our global communities.

What You'll Get

As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company's culture and values, but most importantly – with you. We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

  • Incentive Bonus Program
  • Paid Time Off and Work From Anywhere Flexibility
  • Paid Volunteer Day per Year, allowing you to give back to your community
  • Merchandise Discount
  • Medical, Dental, and Vision Insurance Available
  • Life and Disability Insurance
  • Associate Assistance Program
  • Paid Parental and Adoption Leave
  • Access to Carrot to support your unique parenthood journey
  • Access to Headspace dedicated to creating healthier, happier lives from the inside out
  • Opportunities for Career Advancement, we believe in promoting from within
  • A Global Team of People Who'll Celebrate you for Being YOU

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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