Regional Marketing Senior Manager
4 weeks ago
Job Summary
As a Regional Marketing Senior Manager at Newell Brands, you will oversee category, innovation, and marketing activities for a portfolio of iconic brands, including Sharpie, Berol, and Paper Mate, across a truly international landscape.
Leading a talented team and adopting a One-Newell, omnichannel approach in line with our company strategy, you will play a crucial role in developing and deploying marketing plans and strategies, as well as using data to analyze and identify growth opportunities and provide clear, actionable recommendations to drive that growth.
Key Responsibilities
- Translating and implementing global strategies for specific regions to grow business success by partnering with global brand teams.
- Managing regional assortment and pricing strategies, localizing global creative assets, and ensuring brand consistency.
- Developing annual marketing plans, aligned with goals and priorities for the region.
- Defining and managing the regional portfolio assortment, including new product development and localized packaging.
- Executing regional brand, distribution, and merchandising strategies, and deploying brand playbooks and selling decks.
- Developing and executing consumer communications to drive purchase intent and enhance brand appeal.
- Managing the regional A&P budget, tracking brand performance, and adjusting strategies based on ROI and performance metrics.
Requirements
- Proven experience in brand management, trade/channel management in retail and online platforms.
- Background in FMCG/CPG (or related sector) preferred.
- Proficiency in using tools such as ACNielsen, IRI, or NPD for business performance analysis.
- Strong ability to leverage consumer insights and analytics to drive brand growth.
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