Regional Marketing Director

1 month ago


London, Greater London, United Kingdom https:jobs-redefined.cositemap Full time
Job Description

As a Regional Marketing Senior Manager, you will be responsible for managing category, innovation, and marketing activities for a portfolio of iconic brands across a truly international landscape.

Key Responsibilities:

  • Lead a talented team and adopt a One-Newell, omnichannel approach in line with our company strategy.
  • Develop and deploy marketing plans and strategies, using data to analyze and identify growth opportunities.
  • Translate and implement global strategies for specific regions to grow business success.
  • Manage regional assortment and pricing strategies, localize global creative assets, and ensure brand consistency.
  • Develop annual marketing plans, aligned with goals and priorities for the region.
  • Define and manage the regional portfolio assortment, including new product development and localized packaging.
  • Execute regional brand, distribution, and merchandising strategies, and deploy brand playbooks and selling decks.
  • Develop and execute consumer communications to drive purchase intent and enhance brand appeal.
  • Manage the regional A&P budget, track brand performance, and adjust strategies based on ROI and performance metrics.

Requirements:

  • Proven experience in brand management, trade/channel management in retail and online platforms.
  • Background in FMCG/CPG (or related sector) preferred.
  • Proficiency in using tools such as ACNielsen, Circana, or NPD for business performance analysis.
  • Strong ability to leverage consumer insights and analytics to drive brand growth.


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