Marketing Communications Strategist

4 hours ago


Cambridge, Cambridgeshire, United Kingdom Bayer AG Full time

Job Overview:

The role of a Marketing Communications Strategist at Bayer AG involves taking a strategic approach to executing marketing communications that convey the brand message and engage the target audience. This position requires managing multiple projects simultaneously in an agile environment.

Key Responsibilities:

  • Taking ownership of developing and implementing communications plans to maximize sales of Bayer products.
  • Managing the creation and implementation of communications activities across various channels, ensuring efficient spend and optimal ROI.
  • Overseeing the management of marketing technology platforms, including digital analytics, email marketing automation, workflow management, and website optimization.
  • Crafting targeted approaches to reach the audience effectively, working closely with customer-facing squads and innovation enablement teams.
  • Investigating, planning, and driving innovative content that aligns with overall brand and marketing strategies.
  • Reviewing, editing, and approving content pieces for tone, technical accuracy, and legal compliance.
  • Analyzing campaign success and recommending improvements to enhance customer experience.
  • Supporting internal communications to achieve business objectives and Ambition strategy.

Required Skills and Qualifications:

  • Previous experience in a communications role, preferably in marketing and communications.
  • University degree level qualification, ideally in marketing and communications.
  • Ability to work in a cross-disciplinary team, delivering a combination of communications activities.
  • Experience in budget optimization to ensure cost-effective communication strategies.
  • Agility and ability to manage multiple projects simultaneously.

Benefits:

  • Competitive compensation package consisting of attractive base salary (£53,000) and annual bonus.
  • 28 days annual leave plus bank holidays.
  • Private healthcare, generous pension scheme, and life insurance.
  • Wellness programs and support.
  • Flexible and hybrid working.
  • Support for professional growth in learning and development opportunities.

Bayer is committed to providing access and support for individuals with disabilities and/or long-term conditions.



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