Marketing Communications Strategist
4 hours ago
Job Overview:
The role of a Marketing Communications Strategist at Bayer AG involves taking a strategic approach to executing marketing communications that convey the brand message and engage the target audience. This position requires managing multiple projects simultaneously in an agile environment.
Key Responsibilities:
- Taking ownership of developing and implementing communications plans to maximize sales of Bayer products.
- Managing the creation and implementation of communications activities across various channels, ensuring efficient spend and optimal ROI.
- Overseeing the management of marketing technology platforms, including digital analytics, email marketing automation, workflow management, and website optimization.
- Crafting targeted approaches to reach the audience effectively, working closely with customer-facing squads and innovation enablement teams.
- Investigating, planning, and driving innovative content that aligns with overall brand and marketing strategies.
- Reviewing, editing, and approving content pieces for tone, technical accuracy, and legal compliance.
- Analyzing campaign success and recommending improvements to enhance customer experience.
- Supporting internal communications to achieve business objectives and Ambition strategy.
Required Skills and Qualifications:
- Previous experience in a communications role, preferably in marketing and communications.
- University degree level qualification, ideally in marketing and communications.
- Ability to work in a cross-disciplinary team, delivering a combination of communications activities.
- Experience in budget optimization to ensure cost-effective communication strategies.
- Agility and ability to manage multiple projects simultaneously.
Benefits:
- Competitive compensation package consisting of attractive base salary (£53,000) and annual bonus.
- 28 days annual leave plus bank holidays.
- Private healthcare, generous pension scheme, and life insurance.
- Wellness programs and support.
- Flexible and hybrid working.
- Support for professional growth in learning and development opportunities.
Bayer is committed to providing access and support for individuals with disabilities and/or long-term conditions.
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