Digital Brand Strategist

14 hours ago


Cambridge, Cambridgeshire, United Kingdom Frontier Full time

Frontier is seeking a talented Digital Brand Strategist to join our Publishing team. As a key member of our team, you will be responsible for developing and executing digital marketing strategies to increase engagement and conversation around our titles and brand.

The ideal candidate will have a strong background in managing reputation and building relationships with global media outlets. You will also have experience of planning and executing on experiential and stunt driven PR activations, with evidence of driving widespread media awareness.

This exciting opportunity comes with a competitive salary of £62,000 per annum (dependent on experience), as well as a range of benefits including a success-based annual bonus, share option schemes, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity leave, in-house subsidised catering, support with relocation, a Cycle to Work scheme, free bike servicing, and social activities and events.

About Us:

Frontier is an independent video game developer and publisher, crafting immersive gaming experiences with fun gameplay and unparalleled artistic quality. We are renowned for our iconic creative management simulation games, which captivate players worldwide with immersive and authentic game worlds.

Job Description:

The Digital Brand Strategist will be responsible for:

  • Developing and executing digital marketing strategies to increase engagement and conversation around our titles and brand
  • Building and maintaining relationships with global media outlets across multiple channels
  • Mentoring and supporting PR Managers across the team
  • Commissioning and analysing mock reviews to inform review strategies
  • Evaluating and demonstrating the value of all communications strategies
  • Regularly auditing existing software and tools, leading on research, recommendation and negotiation of PR tools

Requirements:

  • Strong demonstrable experience of managing reputation and relationship building
  • Strong strategic mind set with the ability to critically analyse and interpret data to define and meet goals and KPIs
  • Excellent interpersonal communication qualities and social skills
  • Well-organised, process-driven and able to work across multiple projects simultaneously
  • Demonstrable experience of planning and executing on experiential and stunt driven PR activations
  • Must be able to handle complex and sensitive communications with confidence
  • Proactive approach to communications, with the ability to respond reactively where necessary
  • Experience working in a similar PR or related role within gaming, film or TV
  • An understanding of the computer and videogames market, and the specialist and non-specialist media landscape
  • Very strong writing, editing, presentation and communication skills
  • Must be confident in navigating a fast-paced environment and able to react positively to change
  • Willing and able to travel to industry events and conventions
  • Passionate about video games


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