Senior Brand Strategist

2 weeks ago


Cambridge, Cambridgeshire, United Kingdom undisclosed Full time
Job Title: Director

Job Description:

We're seeking a seasoned brand leader to drive the next chapter of growth for RuneScape. As a key member of our Growth leadership team, you'll shape the brand narrative for a new generation of players while engaging our loyal core audience.

Key Responsibilities:

- Develop a future-forward brand strategy that elevates RuneScape to new heights and positions it as a cultural icon across multiple platforms.

- Own the brand strategy for acquiring new users and bringing back lapsed players.

- Be the steward of our brand marketing investment, ensuring every initiative delivers clear ROI.

- Champion a test-and-learn approach, blending creative flair with data insights to continually optimize marketing efforts.

Requirements:

- Proven experience driving brand transformations in the digital, entertainment, or consumer lifestyle industries.

- A track record of elevating brands to new heights, pushing them into broader cultural conversations and new media landscapes.

- Expertise in both brand-building and performance marketing.

- Passion for gaming and a clear understanding of the RuneScape community.

About Us:

Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. We empower our players with real influence on the game's evolution. We help our players belong. Our community experiences give players a greater stake in what they're playing, creating loyal forever fans.

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