Senior Brand Strategist
2 weeks ago
Job Description:
We're seeking a seasoned brand leader to drive the next chapter of growth for RuneScape. As a key member of our Growth leadership team, you'll shape the brand narrative for a new generation of players while engaging our loyal core audience.
Key Responsibilities:
- Develop a future-forward brand strategy that elevates RuneScape to new heights and positions it as a cultural icon across multiple platforms.
- Own the brand strategy for acquiring new users and bringing back lapsed players.
- Be the steward of our brand marketing investment, ensuring every initiative delivers clear ROI.
- Champion a test-and-learn approach, blending creative flair with data insights to continually optimize marketing efforts.
Requirements:
- Proven experience driving brand transformations in the digital, entertainment, or consumer lifestyle industries.
- A track record of elevating brands to new heights, pushing them into broader cultural conversations and new media landscapes.
- Expertise in both brand-building and performance marketing.
- Passion for gaming and a clear understanding of the RuneScape community.
About Us:
Jagex is a thriving international games company with a growing library of forever game IPs for core gamers. We empower our players with real influence on the game's evolution. We help our players belong. Our community experiences give players a greater stake in what they're playing, creating loyal forever fans.
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