Senior Digital Marketing Strategist
2 days ago
About Us
Eclipse Automation is a leading provider of custom automated manufacturing solutions, delivering cutting-edge expertise in advanced automation and digital transformation capabilities.
With a global network spanning Canada, the United States, Germany, Hungary, Switzerland, and Malaysia, our regional expertise ensures seamless collaboration with clients worldwide.
The Role
We are seeking a highly skilled Senior Digital Marketing Strategist to drive the planning, preparation, and execution of B2B digital marketing campaigns. The successful candidate will collaborate with cross-functional teams to create compelling online experiences, positioning Eclipse Automation as the premier automation solution for enabling digital manufacturing.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation, and conversion.
- Set overall marketing goals to attain qualified pipeline aligned with sales goals.
- Plan, manage, optimize, and execute all digital channels, including SEO/SEM, email marketing database, website, social media, and display advertising campaigns.
- Collaborate with the Content Marketing Manager to ensure consistent messaging and storytelling across digital platforms.
- Monitor key digital marketing metrics and provide regular performance reports and dashboards with actionable insights.
- Manage the digital marketing budget, allocating resources effectively across various initiatives.
- Design, build, and maintain our social media presence, maintain an editorial calendar to deliver targeted content, and deliver insights from reporting/measurement.
- Identify trends and insights and optimize spend and performance based on the insights.
- Collaborate with internal teams to design and create landing pages for different campaign types and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Deep experience with customer journeys, building customer journeys, and using tools like Google or Adobe analytics to drive insight for action.
- Establish and execute a digital marketing strategy to distribute content.
- Ability to develop ad copy and graphics for PPC campaigns.
- Track and measure campaign performance, website analytics, and user behavior to inform optimization efforts and identify areas for improvement.
- Utilize Google Analytics, social media dashboards, and other tools to track and analyze social media metrics, measuring performance and identifying opportunities for growth.
Requirements
- Bachelor's Degree in Marketing, Communications, Public Relations, Design, or equivalent.
- 8+ years of experience in enterprise digital marketing with a proven track record of driving results.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Experience working with WordPress and other web content management tools.
- Familiarity with Web Content Accessibility Guidelines (WCAG).
What We Offer
We offer a competitive salary range of $85,000 - $110,000 per year, along with a benefits package that includes three weeks of vacation and five paid personal days (to start). Eclipse Automation encourages applications from all qualified candidates. Please note that any information received that relates to accommodation needs of a candidate will be addressed in a confidential manner.
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