Brand Channel Activation Manager
2 days ago
We are seeking a skilled Brand Channel Activation Manager to join our Carling Team in Burton Upon Trent for a 12-month Fixed-Term Contract.
About the RoleThis is an exciting opportunity to work with our award-winning portfolio of brands, including Coors, Carling, and Blue Moon. As a Brand Channel Activation Manager, you will be responsible for building desirable brands by strengthening brand health through creating brand-in-channel strategies & delivering strong through the line marketing plans tailored by formats & channels to enable 'toolkit' execution with our customers.
Key Responsibilities- Play a lead role in the commercial planning, LRP & IMC planning processes, developing specific brand-in-channel strategies & through the line marketing plans tailored by formats & channels that enable us to deliver our AOP. You will set clear brand-in-channel objectives & budgets ensuring they are signed up to by the sales channel leads.
- You will develop clear in-going briefs for the IMC process which set out channel objectives & budget which are signed up to by sales/customer activation & will lead the agreement of the agency outcome with the Customer Activation teams.
- With an insight led approach, you will use a combination of consumer, market, category & communications agency best-practice to define the appropriate set of strategies & solutions for brand-in-channel activation.
- Essential to this role is proactively managing your sales, customer activation & agency stakeholders with gravitas at all levels to ensure alignment of brand-in-channel activities. You will be expected to lead a number of internal and external stakeholder groups including agencies, suppliers and internal senior customers.
- Full accountability for the brand in channel budget across all levels of the P&L, able to work across departments to understand and input into all areas, providing timely and accurate monthly forecasts including risks and opportunities as and when required.
We welcome applications from experienced professionals with a proven track record in customer marketing, developing brand in-channel strategies, building strong activation plans, and successfully managing multiple stakeholders. Your skills and qualifications should include experience in brand management, confidence in managing complex budgets, solid commercial acumen, and understanding of price pack architecture, as well as experience working in both the On and Off premise.
What We OfferWe offer a competitive salary of ££45,000-£55,000 per annum, depending on experience, a dynamic and supportive work environment, and opportunities for professional growth and development. Our team is committed to promoting responsible drinking and driving sustainability, and we strive to create a workplace where everyone feels valued, respected, and empowered to succeed.
Join Our TeamIf you are a motivated and results-driven individual who is passionate about brand activation and customer marketing, we encourage you to apply for this exciting opportunity. Please note that Molson Coors is an Equal Opportunity Employer and welcomes diversity in the workplace.
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