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Senior Brand Marketing Manager

1 month ago


Burton upon Trent, Staffordshire, United Kingdom MillerCoors Brewing Company Full time

We are seeking a seasoned Senior Brand Marketing Manager to spearhead our Channel Strategy initiatives. This role requires a dynamic professional with expertise in brand management and customer marketing.

About the Role

The successful candidate will be responsible for developing and executing channel strategies that drive business growth, enhance brand equity, and deliver exceptional customer experiences.

This is an exciting opportunity to join our team and contribute to shaping our brand's future.

Key Responsibilities
  • Develop comprehensive channel strategies that align with business objectives and drive revenue growth.
  • Collaborate with cross-functional teams to design and implement go-to-market plans that optimize channel performance.
  • Conduct market research and analysis to inform channel strategy decisions and identify opportunities for improvement.
  • Lead negotiations with external partners to ensure effective execution of channel plans.
  • Monitor and report on channel performance, identifying areas for optimization and implementing changes as needed.
Requirements
  • Proven experience in brand management and customer marketing, with a focus on channel strategy development and execution.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform business decisions.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners.
  • Bachelor's degree in Marketing or related field, with MBA preferred.
  • A minimum of 5 years of experience in a similar role, with a track record of driving business growth through effective channel strategy development and execution.

Estimated Salary: £60,000 - £80,000 per annum, depending on experience.