Digital Data Analyst

4 weeks ago


Burton upon Trent, Staffordshire, United Kingdom Greene King Full time

About the Role

The Digital Data Analyst will play a vital role in supporting Greene King’s digital teams to discover optimised and effective operations and platforms across 20+ brands and numerous channels.

Key Responsibilities

  • Establish, update, and optimise specific reporting solutions across various digital touchpoints, encompassing websites, apps, social platforms, CRM, and more, to generate an omnichannel perspective.
  • Utilise reports and visualisations for effective communication of findings and insights to stakeholders, including executives, marketing teams, and relevant departments.
  • Collaborate with cross-functional teams to formulate and execute strategies for optimising digital channels.
  • Infuse a customer-centric focus into reporting and analysis to enhance customer experience and foster a customer-first approach across all digital channels.
  • Keep up-to-date with industry trends and developments in mobile app and digital analytics.

Requirements

  • Experience working as a Digital/ Web Analyst (ideally experience in Digital/ Web analytics or Customer reporting)
  • Strong problem-solving and critical thinking skills with a results-oriented mindset
  • Strong analytical skills with the ability to collect, organise, and analyse complex data sets
  • Experience using Google Analytics (GA4 preferably), GTM, Big Query, SQL, Microsoft Clarity/Hot Jar, and other similar tools
  • Knowledge of digital analytics, AB testing, and industry trends.
  • Experience in data visualisation and dashboard creation using tools like Looker Studio, Power BI or similar
  • Excellent communication skills, both written and verbal, with the ability to effectively communicate complex data insights to non-technical stakeholders

About Greene King

Greene King is the country’s leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today.

What We Offer

  • A competitive salary, pension contribution, and a range of benefits, including 33 days holiday (including bank holidays), with the opportunity to buy an additional 5 days
  • Discounts on all of our brands, including 33% for you and 15% for your loved ones
  • Discounts at our Greene King Inns and hotels, including 50% for you and 25% for your loved ones
  • A refer-a-friend scheme, with a bonus for successful referrals
  • Access to a range of retail discounts, including up to 30% at Superdrug
  • Life assurance, up to 4 times your salary
  • Discounted dental and health insurance
  • A free employee assistance program, providing mental health, wellbeing, financial, and legal support
  • The chance to further your career across our well-known brands, with training and development opportunities at each level

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